In fact, chances are it will give you more sales from your website. Now I'm not suggesting you're low on sales but we could all do with more sales right?

I first started using this word on my website about a year ago. Using word changed whole focus of my website, my business and my life!

Sounds unbelievable doesn't it?

But it's not, it's entirely true and I want to share it with you.

You want to know what this word is don't you? Okay then - no more messing around then.

This word is reason you are reading this article and reason you carried on reading after first paragraph. Have you guessed it already? The single most important word you need to use on your homepage is "YOU"!.

You. You. You.

Using 'YOU' Brings Success

Using word 'you' on your homepage can have dramatic effects on how effective your website is at converting visitors into enquiries and sales. Using word 'YOU' gets across your business' message in only way that truly works - from customer's point of view.

Now you might be thinking this is all obvious stuff. And it is! But just remember to look at next few homepages you visit and see how many site owners are not following this simplest but most effective of rules.

Most businesses fall into trap of wording things in this way:

"We provide such and such a product. We are industry-leaders.. We are based in .."

What you should be doing is changing entire angle and 'voice' of your website around from an anonymous corporate 'brochure-type-speak' into a more personal YOU-focused angle. Take a look at my homepage and you'll see what I mean - www.websitemarketingbible.com . Now take a look at your homepage - how many 'YOU's have you got on your page?

So Why Is Using 'YOU' So Important?

Because YOU are most important thing in YOUR universe. You don't want to hear about me, my company, what we do or what our strengths are - you want to hear what's in it for YOU.

Having a top placement on a search engine and enjoying traffic that comes with a top ranking is dependent on many things. Certainly at top of that list is having as many links and quality links pointing to your site. Your competition has hundreds and possibly even thousands of links pointing back to them. This is what it is going to take for you to compete with them as well.

Did you know that over 90% of search engine traffic comes from Google, Yahoo, and MSN. These three search engines provide results for many other search engines, and if you are listed on these three search engines, your site will be listed on many other search engines too.

AltaVista for example gets their search results from Yahoo. AOL and Netscape use Google and also get some results from Open Directories like DMOZ.

When you see an ad offering to submit your site to thousands of search engines save your money. It simply is not worth time it takes to sign up for their service and you are better off to spend your money on another form of promoting.

What is worth time and money is to submit your site to as many different directories as possible. Directories are viewed by human beings before being approved for submission and their inclusion helps increase your link popularity as you have more and more links pointing back to your site.

Since your submission is viewed by human beings it is important that you make sure your site is ready to be submitted. To get your site in shape to be submitted consider following:

1. Make sure your site is completed. Fix all broken links. Have all pages completed. Make sure it loads properly and quickly. If you want get another opionion on whether it is ready to be submitted. Here is a good company that validates websites: http://www.htmlvalidator.com/