Using Sara Crewe's Greatest Power in Your Newsletter

Written by Jessica Albon

Using Sara Crewe's Greatest Power in Your Newsletter By Jessica Albon Copyright 2004, The Write Exposure

"Of courserepparttar greatest power Sara possessed andrepparttar 108097 one which gained her even more followers than her luxuries...,repparttar 108098 power that Lavina and certain other girls were most envious of, and atrepparttar 108099 same time most fascinated by in spite of themselves, was her power of telling stories and of making everything she talked about seem like a story, whether it was or not." A Little Princess by Frances Hodgson Burnett

It was a dark and stormy afternoon whenrepparttar 108100 newsletter arrived in my inbox. It wasrepparttar 108101 most recent issue from Dan, a new client, and he wantedrepparttar 108102 scoop on why his newsletter wasn't working.

You've seen newsletters like his--attractive design, polished articles, but something just seems missing.

He had allrepparttar 108103 basics covered in his newsletter--it balanced promotion with information, he had specific goals, and he published on a consistent basis. He was even starting to integrate some advanced newsletter techniques like storytelling.

And it was preciselyrepparttar 108104 storytelling that was tripping him up.

See, he'd tell stories about his clients andrepparttar 108105 problems they faced. He painted great pictures of whererepparttar 108106 client was before working with him.

But that's whererepparttar 108107 story ended.

He was consistently endingrepparttar 108108 story inrepparttar 108109 middle.

...................................... When telling a story, make sure to sharerepparttar 108110 ending ...................................... The first rule of storytelling is to start atrepparttar 108111 beginning and tell it straight through torepparttar 108112 ending. If you choose to share success stories with your readers ofrepparttar 108113 great work you've done for readers, stopping inrepparttar 108114 middle only leaves readers wondering if you were actually able to solve your client's problem--not exactlyrepparttar 108115 question you want to leave readers with.

...................................... When telling a story, think ofrepparttar 108116 fairy tales ...................................... There are certain patterns that occur in most of our popular fairy tales. For instance,repparttar 108117 number three is used a lot (e.g., three bears in Goldilocks). There's usually a magical element. Settings are larger than life--castles, haunted forests. All of these elements converge to help you weave a story that'll live on inrepparttar 108118 mind of your readers.

Shocking Experienced Copywriter Reveals Little-Known Secrets To Closing BIG Ticket Deals!

Written by Dan Lok

Copyright © 2004 Quick Turn Marketing International, Ltd.

Dear Friend,


That’s what I say to people who tell me that their business is purely and solely a "cheapest price business."

People who stubbornly insist that "MY business is different" are right, but not in a good way.

Their business is different because it will never make big money.

People who are unwilling to open their eyes to BIG ideas are solidly parked right in their own way... their own BIG obstacle to success.

Big money is made by translating great ideas from outside your industry -- whatever it is -- into your industry. What gives you your competitive edge is a unique selling proposition (USP).

That’srepparttar key... not your low, low price. (Although in some instances your price may be part of your USP.)

Recently, I was consulting with a client and I was explaining my opposition to selling by cheapest price.

She insisted that hers was an intangible, not a product; that my examples didn't apply to her business; and that, basically, I had my head up my butt. I tried to explain in terms I hoped she'd understand:

* You can fly coach or PAY MORE to fly first class inrepparttar 108096 same plane and get torepparttar 108097 same place atrepparttar 108098 same time

* You can get financial planning for free from over half of all financial planners (who make their money only from commissions) or PAY MORE forrepparttar 108099 service and still pay commissions to other fee-based planners.

* You can get your taxes done by H&R Block or PAY MORE to use a CPA

Sorepparttar 108100 critical question is:

“Why Do People PAY MORE For Some Services When The CORE SERVICES Offered by CHEAPEST PRICE Competitors Are Pretty Much The Same?”

“Debbie," I told her, "You've gotta understand: value differences don’t have to come fromrepparttar 108101 ‘core’ item."

It doesn't matter whether you're talking about a product or a service. Value differences usually come out of areas of expertise and service such as:

* Exclusivity * Access * Guarantee

"And Debbie," I explained, "it's a hell lot easier to make money by selling half as much at doublerepparttar 108102 price. Does that make sense?"

It made sense to Debbie and I hope it makes sense to you! Just to make sure, I'm going to give you...


#1 - Compare apples to oranges.

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