Using "Robots" Meta TagsWritten by Stephani Richardson
The "robots" meta tag, when used properly, will tell search engine spiders whether or not to index and follow a particular page. Some examples of usage are as follows: <meta name="robots" content="index,follow"> <meta name="robots" content="noindex,follow"> <meta name="robots" content="index,nofollow"> <meta name="robots" content="noindex,nofollow"> Let us first examine what these terms mean before we explain usage for each one: "index"- This directive tells search engine robots (or spiders) that it is okay to index page. Another words, you are allowing search engine to include your page within their search directory. "noindex"- Using this tag, you are letting robots know that this page should not be indexed. Simply put, this page will not appear in their search directory. "follow"- When you use this tag, you are telling search engines that you want their robot to follow any links that are found on that page. "nofollow"- The opposite of above definition, this directive will tell robots not to follow any links on your page. Putting it all together: With robots tags explained, let's examine usage for each one. 1. <meta name="robots" content="index,follow"> This tag will be used when you want search engine spiders to index page and follow links to other pages. Most search engines use this setting as a "default" setting. It is possible that you may not even need to use this tag if you want search engines to follow and index page. However, an article at Search Engine World (searchengineworld.com/metatag/robots.htm) suggests that Inktomi does not use this as their default setting. Instead, they use "index, nofollow" tag. Better safe than sorry! There has been much debate over whether or not it is necessary to use this tag. If there is even a slight possibility that some search engines do not use this as default setting, then it would only make sense to include this tag if you want your page included in their search directory AND your links to be followed. Do research and decide for yourself. 2. <meta name="robots" content="noindex,follow"> This tag can be used to tell search engines that you do not want page included in their directory, but you DO want them to follow links that lead to other pages. A good example of its usage would be your disclaimer or privacy policy pages. You may not want these pages to show up in search engines if they are only important to your actual visitors. However, if links on these pages point to other pages that you want search engines to find, then you would still want spiders to "follow" those links. 3. <meta name="robots" content="index,nofollow"> This tag will allow your page to be indexed in search engines, but any links on that page will not be followed. 4. <meta name="robots" content="noindex,nofollow"> When using this tag, search engine spiders will not include this page in their directory and will not follow any links on page either. Where does "robots" tag belong? The "robots" meta tag should be used within <head> and </head> tags of your page. These tags are located at top of html coding. It will look something like this: <html> <head> <title>Title of your page goes here</title> <meta name="keywords" content="word1,word2,word3,word4"> <meta name="description" content="A brief description of content of this page."> <meta name="robots" content="index,follow"> </head> <body> Your webpage information here. </body> </html>
| | TEN High Readership Content Ideas To Get Visitors Coming BackWritten by Ahmad Supaat
How many times have you heard that "Content is King"?. You need fresh, useful content to have visitors coming back and staying longer at your website. Here are TEN high readership content ideas: #1. How To Articles:Include detailed step by step instructions, with links to useful resources. Examples: How to write articles, publish your e-zine, how to promote your business, how to attract visitors to your web site. #2. Tips: Usually small useful pieces of information about size of a paragraph. Examples: tips on using a software product, tips on blogging. #3. Top Lists: These are a group of tips listed in order, usually numbered from first to last. Examples: top 10 ways to get to more targeted visitors, top 7 ways to build your list. #4. News Articles: You can include news about your industry or company information. Examples: new product releases, upcoming special events like seminars, joint ventures. #5. Interview Articles: These could include interviews from customers, your ezine subscribers and experts and adds a "human element" to your website. Examples: You could interview an expert related to your industry, a satisfied customer, or even people profiles.
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