Using Resell Rights to Get Traffic and Subscribers

Written by Jeremy Gislason

You seerepparttar ads all overrepparttar 108367 place, "Get 147 ebooks and 56 software titles for only x amount of dollars". Or how about, "Buyrepparttar 108368 master resell rights to this product for only xx amount of dollars". Lots of people buy these everyday withrepparttar 108369 hope of making big money. However,repparttar 108370 big question many people seem to have after buying them is, now that I've got them, whatrepparttar 108371 heck do I do with them?

Here are Seven Ways to userepparttar 108372 products you have resell and give away rights to in order to gain more opt-in subscribers and traffic to your website.

Create mini-sites linked to your home page. Most any resell product these days include a pre-written sales page, product and logo images andrepparttar 108373 product. All you need to do is upload everything to a new page on your server. If you do not know how to do this, find a programmer to help you out, as it will not cost very much. Test outrepparttar 108374 new page to make sure it looks good and orders process correctly. Make sure to have links going back to your home page from any new pages you create as well as linking to them from your home page. Cross-linking all your mini sales sites with your home page could lead to lots of added traffic over time.

Add bonuses to your existing product or service. If you are already selling your own product or service, find a few products from your package and add them as bonuses to your product. The important thing is to make sure they are really bonuses and compliment what youíre selling. For example, if you are selling a book about how taste test wine, you could add another book onrepparttar 108375 best cheeses and another onrepparttar 108376 best wineries inrepparttar 108377 world. Since cheese and wine go together nicely and they may be interested in traveling to a winery, these products make perfect sense to add on as bonuses. In addition, donít over do it onrepparttar 108378 bonuses. If youíre product is selling for fifty dollars donít have two-thousand dollars worth of bonuses or your offer will be to unbelievable for most people. Remember you can have too much of a good thing sometimes.

Set up an autoresponder series. Here is a good way to not only build an opt-in list but also to get people to your website. You set up a series or weekly, bi-weekly or monthly emails to go out with each one containing a new product to download. You provide a subscribe form on your website for this therefore building up an opt-in list. Provide a download link on a unique page for each download on your website so everyone has to visit your website in order to downloadrepparttar 108379 free product. You could then have redirect links back to your homepage after they downloadrepparttar 108380 product. This keeps them looking forward to your next email as well as getting them to your site every time.

The Future of Electronic Publishing

Written by Sam Vaknin

UNESCO's somewhat arbitrary definition of "book" is:

"Non-periodical printed publication of at least 49 pages excluding covers."

The emergence of electronic publishing was supposed to change all that. Yet a bloodbath of unusual proportions has taken place inrepparttar last few months. Time Warner's iPublish and MightyWords (partly owned by Barnes and Noble) wererepparttar 108366 last in a string of resounding failures which cast in doubtrepparttar 108367 business model underlying digital content. Everything seemed to have gone wrong:repparttar 108368 dot.coms dot bombed, venture capital dried up, competing standards fractured an already fragile marketplace,repparttar 108369 hardware (e-book readers) was clunky and awkward,repparttar 108370 software unwieldy,repparttar 108371 e-books badly written or already inrepparttar 108372 public domain.

Terrified byrepparttar 108373 inexorable process of disintermediation (the establishment of direct contact between author and readers, excluding publishers and bookstores) and byrepparttar 108374 ease with which digital content can be replicated - publishers resorted to draconian copyright protection measures (euphemistically known as "digital rights management"). This further alienatedrepparttar 108375 few potential readers left. The opposite model of "viral" or "buzz" marketing (by encouragingrepparttar 108376 dissemination of free copies ofrepparttar 108377 promoted book) was only marginally more successful.

Moreover, e-publishing's delivery platform,repparttar 108378 Internet, has been transformed beyond recognition since March 2000.

From an open, somewhat anarchic, web of networked computers - it has evolved into a territorial, commercial, corporate extension of "brick and mortar" giants, subject to government regulation. It is less friendly towards independent (small) publishers,repparttar 108379 backbone of e-publishing. Increasingly, it is expropriated by publishing and media behemoths. It is treated as a medium for cross promotion, supply chain management, and customer relations management. It offers only some minor synergies with non-cyberspace, real world, franchises and media properties. The likes of Disney and Bertelsmann have swung a full circle from consideringrepparttar 108380 Internet to berepparttar 108381 next big thing in New Media delivery - to frantic efforts to containrepparttar 108382 red ink it oozed all over their otherwise impeccable balance sheets.

But wererepparttar 108383 now silent pundits right allrepparttar 108384 same? Isrepparttar 108385 future of publishing (and other media industries) inextricably intertwined withrepparttar 108386 Internet?

The answer depends on whether an old habit dies hard. Internet surfers are used to free content. They are very reluctant to pay for information (with precious few exceptions, likerepparttar 108387 "Wall Street Journal"'s electronic edition). Moreover,repparttar 108388 Internet, with 3 billion pages listed inrepparttar 108389 Google search engine (and another 15 billion in "invisible" databases), provides many free substitutes to every information product, no matter how superior. Web based media companies (such as Salon and have been experimenting with payment and pricing models. But this is besidesrepparttar 108390 point. Whether inrepparttar 108391 form of subscription (Britannica), pay per view (Questia), pay to print (Fathom), sample and pay to buyrepparttar 108392 physical product (RealRead), or micropayments (Amazon) -repparttar 108393 public refuses to cough up.

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