Using PPC To Maximize Your Search Engine Positioning ROI

Written by Dave Davies

By Dave Davies, Beanstalk Search Engine Positioning, Inc.

The quest for higher search engine positioning onrepparttar natural search engines is generallyrepparttar 105832 quest to increase revenue from a product or service. It is notrepparttar 105833 rankings themselves that hold any special value; it isrepparttar 105834 visitors that they bring andrepparttar 105835 resulting increase in business. It is for this reason thatrepparttar 105836 PPC engines and namelyrepparttar 105837 secondary ones are a great tool in developing a campaign strategy forrepparttar 105838 natural engines that will producerepparttar 105839 highest return on investment.

While tools such asrepparttar 105840 Overture Search Term Suggestion Tool and WordTracker are great tools for helping to determine which phrases are most searched, they cannot provide you with which phrases will producerepparttar 105841 highest return on investment and let’s be honest, search engine positioning is not about traffic it’s about money. While traffic can often mean money, knowing which search phrases are going to lead torepparttar 105842 highest conversion rates will give you a great advantage going into your SEO campaign.

While testing phrases onrepparttar 105843 PPC engines will result in an increased timeframe for your search engine positioning campaign, this step can result in much higher conversions fromrepparttar 105844 traffic you are going to get. For example, if you were a business owner who was promoting a brand new acne treatment and you were to simply look forrepparttar 105845 phrases withrepparttar 105846 highest numbers of searches to target inrepparttar 105847 promotions for your site, you would undoubtedly settle onrepparttar 105848 single keyword “acne” as your primary targeted phrase. Will this producerepparttar 105849 highest ROI? Unlikely and lets take a look at why:

Keyword phrase: acne

Searches: 2,470/day estimated on WordTracker

Inbound links of #1 site: 2,642 on MSN

Number of pages of #1 site: 34,100

Approximate cost to optimize site assuming it is new with 50+ pages: $7,000 - $10,000 with guarantee.

Now, let’s a take a look at a less competitive phrase such as “acne treatment”:

Keyword phrase: acne treatment

Searches: 516/day estimated on WordTracker

Inbound links of #1 site: 216 on MSN

Number of pages of #1 site: 153

Approximate cost to optimize site assuming it is new with 20+ pages: $3,000 - $5,000 with guarantee.

Armed with this information you would then want to test these two phrases onrepparttar 105850 PPC engines. Engines such as Google and Overture provide great reporting tools that will enable a website owner to actually track which phrases are converting for them, however at $8.85/click on Overture to be #1 for “acne” or $2.90 to be #1 for “acne treatment”, that option may be just a bit out of your price range. And so we haverepparttar 105851 secondary engines.

Pay-per-click engines such as Enhance Interactive (formerly Ah-ha) make a great testing ground for those choosing their keyword phrases. Ranking #1 for “acne” on Enhance can be had for $0.15/click and “acne treatment” is only $0.23 to be #1. Setting asiderepparttar 105852 money that could potentially be made fromrepparttar 105853 PPC engines themselves, with bids this low this engine and others like it make great testing grounds for keyword selection.

To test your keyword phrases simply bid to be #1 or at least inrepparttar 105854 top three for a potential primary target phrase. Keeprepparttar 105855 site ranking for a couple weeks monitoring your traffic andrepparttar 105856 sales of your product/service. After a couple weeks removerepparttar 105857 phrase from your list and switch it to an alternative phrase. Again, monitor this success of this phrase for a couple weeks. After you have tested all of your potential primary phrases you will be in a position to assess which one will producerepparttar 105858 highest return on investment.

3 Quick Tips To Get The Most From Your Pay Per Click Ads

Written by Kate O'Neill

Running a pay per click campaign can be a valuable, fast source of online sales – but it can also cost you a lot of money if you don't know what you’re doing. Many pay per click newbies dorepparttar following:

·They sign up with a pay per click search engine and start their pay per click campaign.

·They get lots of traffic, lots of clicks and pay lots of money.

·They don't make a single sale.

That's not how it should go - you can make tons of sales using pay per click advertising. I have several websites that ONLY receive pay per click traffic and they make sales on a consistent basis.

The problem is that you have to know what you're doing. With that in mind here are 3 quick and easy tips to help you getrepparttar 105831 most from your pay per click campaign:

Tip #1: Pull Them In With An Attention-Getting, Optimized Title

Your web site title isrepparttar 105832 first thingrepparttar 105833 searcher sees. Make sure it matches what your web site offers or else you'll tick your searchers off - and that's not a good way to start a potential customer relationship!

(How many times have you been looking for something and clicked on a title only to find a porn site or a get-out-of-debt-fast about bad Internet etiquette!)

Also, try to putrepparttar 105834 relevant, most popular keywords inrepparttar 105835 title. Titles with keywords in them have been proven to get up to 50% more click-throughs.

If you can, write a title that lists a benefit torepparttar 105836 customer or evokes curiosity. Titles with benefits will pull more click-throughs than stale, factual titles.

“Shed Pounds Fast With Celebrity Diet Secrets” will always beat “The Diets Of Famous People”. One lists a benefit while evoking curiosity –repparttar 105837 second just evokes minor curiosity.

Test different titles and see which ones pull a higher click through rate. You'll eventually find one or two titles that pull inrepparttar 105838 most clicks (as well asrepparttar 105839 most sales) and you'll probably want to stick with those.

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