Using Overture For Keyword Research

Written by Steve Gillman

Many of us who build websites get inrepparttar habit of usingrepparttar 146034 Overture "Keyword Suggestion Tool" to do keyword research. It's convenient, and one ofrepparttar 146035 few remaining such tools that is free. Be careful, though, because there are four problems you may run into with it.

1. Singular and plural forms are lumped together. I once optimized a site for "mountain hiking" based onrepparttar 146036 search traffic indicated by Overture. I later discovered that over half of that traffic was actually for "mountains hiking." Unfortunately,repparttar 146037 search engines don't lump singulars and plurals, so those searchers didn't find their way to my site.

2. Alphabetizing. I hesitate to mention this, because it only seems to happen occasionally, but that makes it worse. Sometimes Overture alphabetizes search phrases. If you see "bag lightweight sleeping," you might guess thatrepparttar 146038 searches are actually for "lightweight sleeping bag," but what about "hiking mountains?" That could reasonably be searched for both ways. Look downrepparttar 146039 list to see if other phrases are obviously alphabetized.

3 Secrets to "Striking it Rich" in Cyberspace

Written by Jim Edwards

(c) Jim Edwards - All Rights reserved =====================================

Inrepparttar few seconds it takes you to read this another domain name gets registered at,repparttar 145985 Internet's oldest and largest domain name registrar.

Everyone from industrial giants to corner flower shops currently wants to stake a profitable claim in cyberspace.

The lure of low startup costs compared to brick-and-mortar operations andrepparttar 145986 promise of high rewards draws an ever- swelling crowd of merchants torepparttar 145987 online marketplace.

Yet despiterepparttar 145988 optimism statistics tell us that 80% of these "e" businesses will fail within their first 12 months of operation.

People from all overrepparttar 145989 country ask me what it takes to succeed inrepparttar 145990 e-commerce world once they've completedrepparttar 145991 basic steps for getting online.

The following three keys virtually *guarantee success* for any online enterprise.

The First Key:

A Quality product or service with highly evident and readily understood benefits for consumers.

If your product or service does not representrepparttar 145992 highest quality and value possible, and if consumers don't understand exactly why they should buy from you,repparttar 145993 speed ofrepparttar 145994 Internet will just expose your shortcomings torepparttar 145995 marketplace that much quicker.

Inrepparttar 145996 offline world a product's benefits, notrepparttar 145997 features, cause consumers to make buying decisions.

A man doesn't buy a car with a 5 liter engine because ofrepparttar 145998 horsepower, he buys it forrepparttar 145999 feeling of supremacy and control he thinks it will give him.

Kids don't want a 1000mHz computer for computing power in doing homework, they want to playrepparttar 146000 latest games.

The Internet magnifies this "what's in it for me" benefits- driven evaluation by consumers.

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