Copyright 2005 Ted Kushner
Did you know that using online press releases is one of most powerful ways for almost instantly driving hundreds or even thousands of potential targeted customers to your new product, web site or newsletter?
Within hours of having your press release distributed over Internet your press release could be picked up by some of major online news networks like Google News and Yahoo News.
And then within days or just a few weeks they will begin to show up in natural search engine results of major search engines.
Nowhere can you achieve so much publicity for so little effort. But let me explain what I mean by 'so little effort'.
Even though press releases are a powerful marketing tool that everyone should be using as one of their marketing methods you need to do a little research before just whipping one up.
As someone who uses press releases quite often in marketing of new products and web sites I have seen and learned how to avoid some common errors in writing my press releases.
Avoiding these errors can mean difference in driving a few hundred visitors to your new web site or product to receiving thousands of targeted hits for same amount of effort.
So what are these mistakes? And how do you avoid them?
Mistake #1- Not focusing on a main theme.
You need to determine what key purpose of your press release will be about. You don't want to target multiple items in same release.
If you just released 10 new software products this week you don't want to talk write about all of them at one time, pick one and focus on it and get your audience excited about it.
Once their curiousity is peaked they will click on your link to get additional information and that is what you want.. You can always do multiple releases for each product.
Mistake #2- Not researching keywords you want to target before hand.
You want to do a little keyword research based on concept of your press release. Why would you want to do keyword research for a press release? Because you need to optimize your press release so that it will rank high in natural search engine results once it gets picked up by Google, MSN or Yahoo.
I normally target a keyword that has a decent amount of monthly searches but has little to moderate competition from highly optimized web sites.
You can determine this by doing a search on Google and seeing how many web sites are competing for same term. You also want to see if keyword is being used in title and if web site(s) have term in their top level domain name.