Using Meta Tags wisely to attract search engines & visitors. Written by Rajesh V. Tavakari
Using Meta Tags wisely to attract search engines & visitors. by Rajesh V. Tavakari http://www.website-promotion-ranking-services.com There are certain tricks and techniques in SEO industry, which can fetch you real quick and top ranking in short run and get banned for ever, which I am discussing in this article. Before optimizing any site, always follow code of ethics and never spam.
In this article, I will be discussing about meta tags. How to use them effectively without spamming. Its not just another article about meta tags. Read on to find out more.. Meta Tags are very important for your website's visibility. Many search engines read them from your site when you submit it to them. META tags were developed and made a HTML standard for purpose of addressing specific information about your web page that does not affect way your page actually looks.
1. Overstuffing Metatags : Believe me or not , there are still many people and web masters around who think that meta tags are magic bullet. Its not anymore. Mistake No. 1 : Stuffing keywords in Title Mistake No. 1 : Stuffing keywords in Description Mistake No. 1 : The keyword tag.
Mistake No. 1 : Stuffing keywords in Title I agree that its very important to include your main keywords in title tag. But there are certain things, which you should remember, as title tag is most important tag. · Title tag length should be within 70 characters or 8 words · Title tag should be meaning full and attract visitors · Use one to two keywords in title tag · Use plurals & concentrate on keyword phrases rather than just keyword. · Make sure that title tag is grammatically correct
Syntax of Title Tag : Your site title goes here < itle>
Now, lets me show you live demo on Title tag. Please search for "Office furniture uk" in Google, without double quotes. See results. This is first site listed under Google.
Office Furniture Home UK, Home Office Furniture London, Home ... Office Furniture UK Online Home Office and Small Office Shopping England, London, UK. Furniture, Office, Seat, Seating, Desk, Desks ... Description: Uses full screen flash with exit button. Offering bespoke office furniture solutions for businesses....
Welcome to furniture123 - Bedroom furniture, Office furniture, ... ... desk uk, child bed, home office furniture, child furniture, dining furniture, coffee table, office chair, furniture retailer, upholstery uk, bathroom furniture ...
Welcome to - Blueline Furniture - Ergonomic furniture, Custom ... ... has pioneered manufacture of office furniture using timber ... FIRA GOLD Quality Award as its furniture hire, minimum ... dealer network across UK and Channel ...
MFI.co.uk UK's leading furniture retailer offering an extensive range of quality furniture, including home office furniture, bedroom furniture, dining furniture, beds ...
These are above first 4 results arrived for term "Office furniture UK" in google. Now have a look over title and description. The first title does not make any sense and its stuffed with keywords, though its ranking no.1 it would have less click thorough as compared to no 2 and no 3. A fair and attractive title would be something like : Offers quality office furniture at discount price in UK ( Short title ) UK's leading furniture retailer offering office furniture at discount ( Perfect one ) Look at above two titles. It conveys some message with a perfect sense. The best possible keywords have been used and its catchy too. Just by crafting a good title you can increase your click through, even though you are not listed in top 1 or 2 positions. I hope now you must have got some idea about crafting good title. Now lets jump to next step. Yeah. Description Tag.
Description Tag : Description tag is still important as most of search engines still give importance to it. Sometimes even google picks up description tag. An ideal description should be somewhere within 150 to 200 characters, which correctly describes content of page. Make sure to place 2 to 3 important keyword phrases within first 100 characters. Tip 1 : Make sure that description tag comes immediately after title tag. Tip 2. Make sure that first paragraph or heading of page contains 2 to 3 important keyword phrase. Tip 3. If possible you targeted keyword phrase in text links to get boost. Things to avoid : 1. Do not stuff description tag with keywords. 2. Do not use generic keywords, use keyword phrases 3. Do not repeat title in description
Engines and Spiders and Surfers, Oh My!Written by Aimee Cremasco
(Why search engine optimization is alive, well, and kicking – and as crucial as ever to success and profitability of your business)
By Aimee Cremasco, President, Word Associates
“If you build it, they will come…”
“If you build it, they will come…”
While this is a great line from one of my all time favorite movies, “Field of Dreams,” it is frighteningly also a principle that far too many web site owners inexplicably live by.
Let’s face it. In world of online marketing, “building it” means nothing. The new mantra must be “If you PROMOTE it, they will come.”
So what’s best way to promote it?
Virtually all credible third party statistics would suggest search engine optimization.
Consider following statistics, courtesy of www.GuaranteedTopRankings.com:
·In a study released by ActivMedia Research, Search Engine Positioning was ranked #1 web site promotional method used by eCommerce sites.
·Search engines create more awareness about Web sites than all advertising combined including banners, newspapers, TV and radio (IMT Strategies, a division of Meta Group). The cold, hard truth is that if you’re not successfully optimizing your site (and if it’s not search engine friendly), you’re losing hundreds and thousands of hits from very people you most want to visit your site – people who demonstrate a serious desire for what you have to offer, by proactively typing keywords related to YOUR business into engines. So what SEO (search engine optimization) techniques are working and producing results in 2003? While an entire book is probably needed to fully answer this question, here are a few useful components of search engine friendly sites:
·Less is more—avoid using frames, java script and database-driven text. ·Professional copywriting ·Keyword-rich text (in your tags as well) will make or break your site.
Simply put, here’s what search engines do. They have “robots” that scour Internet and gather up standard keywords, titles and descriptions. This knowledge is a powerful tool for webmasters, giving them some control over how their pages are ranked, which in turn determines how they appear in search results.
We can't stress enough that content is king! The single most important aspect of your web site is how and where you've placed keywords and phrases — and which keywords you've chosen for your keyword tag. Think about what your prospects would type into a search box of an engine to find you. Those should be your keywords. The description tag follows closely on heels of keywords, as it helps engines determine if site is relevant to search.