The keywords you are using MUST be reflected in page content, BODY, of web page you are trying to improve or build.

There are many places you can, and should place your keywords to help you get a higher ranking in search engines; remember, this is ultimate goal. People searching for you WON’T find you if you don’t use your keywords throughout your web page!

TOP Seven Areas to Place Your Keywords in BODY of Your Web Pages:

1.Beginning and near top of web page. 2.Headlines (Headings) and Subtitles. 3.Links. 4.Site Address in Links. 5.Name of Images. 6.ALT (Image) TAGS. 7.Background Images.

This month we'll look at top first four, one at a time, and next month we'll finish up with last three.

We continue building and organizing your web page from last time by inserting BODY TAG: This TAG is automatically inserted for you by FrontPage and probably other web page design software after your ending or closing HEAD TAG

1. Beginning and near top of web page : Here you want to type in a paragraph, or more, of information about your services, products, or yourself, being sure to incorporate and use KEYWORDS you have selected for that page. Get your most important and relevant keywords as close to top of your web page.

Many designers and beginners put logos, images, or banners near top of their web page. Bad mistake! This can cause some of search engine spiders to be “caught in web,” so to speak. They can’t read image, so they stop retrieving information from your web page and web site; they move on to another web site to spider. They might be able to retrieve first few lines on that page, and those lines of text might get used as description of your site when someone is searching for you. Since search engines seem to be in a constant change of what they want, it’s important that your first few lines of text be your most important information, with your most important keywords in there!

According to wordtracker.com, “Make first 25 words in body of your page keyword rich…Spread your keyword phrases throughout body of page in natural sounding paragraphs. Put a keyword at end of your body text as well.”

Another trick you might try to boost your keyword relevance is by putting your keyword phrases in bold in your BODY text.

2. Headlines (Headings) and Subtitles: The headlines, subtitles, and titles in BODY of your web page are considered headings. Not to be confused with HEAD TAG I wrote about in issue 5 of OverHall IT! (http://www.overhall.com/issue5.htm )

Heading TAGS are numbered, one,

, being most important and largest. The Heading TAG is written as:

,

,

, and so on. The ending or closing TAG is written as:

Heading TAG Sample:

OverHall IT!

3. Links are usually presented on your web page as blue text and underlined. Links to other pages on your web site or to another web site are always written same, with exception that you place web address (URL) of web site or page that you want people to go to. It is also another place you can place your keywords. Below is an example of a link to my web’s home page:

Click here to get organized

Notice opening TAG is and closing TAG is . After first quotation sign you type in web site address or web page you are linking to. Next, insert another quotation mark, then a bracket, after which you type text that you want to be blue, underlined, and containing your keywords; words that a person will click on to move to web site or page you have linked to. Then your closing TAG .

“If you build it they will come,” from movie Field of Dreams has become a popular phrase among newbies to Internet, uneducated web site owners, and those filled with dreams of getting rich quick. That phrase is far from truth when it comes to your web site.

Many factors and variables come into play when trying to get people to come to your web site, one of which is your choice of keywords.

If you’re using Microsoft FrontPage or a similar software package to create your web pages, guess what? Keywords, page titles, descriptions, and META TAGS are NOT automatically put on your pages. These important variables may be missing from your pages unless you enter information yourself.

Even worse, if you’ve hired someone to design your site and pages for you and they don’t know how important these variables are and aren’t including them…no one will find you, your services, your products…no sales, no business.

The key to STARTING your field of dreams is to determine keywords people are using to find your web site OR number one keywords that are getting your competitors top rankings in search pages. Please remember, this is just beginning, you have a lot more to learn, such as where to place keywords on your web pages, how many, and much much more.

In turn, each search engine has it's own set of criteria or requirements to enable your web site to be ranked near top of search pages. And some, you can even buy your way to top of pages.

So, how do you determine what keywords you need on your pages to make a home run?

Seven Homerun Keyword Strategies: