"Using Images in Your Salesletter: Three Tips Guaranteed

Written by Cory Rudl


Placing just one or two carefully selected images within your salesletter can be worth thousands of dollars in sales. In fact, just one image that brings your eBook, software, audio product, or free bonus items to life can have a real impact on your bottom line!

For consumers, there's no doubt that buying products online is a whole different ball game compared to buying from a "bricks and mortar" store. There's no face-to-face interaction, and they can't touch and examinerepparttar product they are thinking of purchasing.

So anything that you can do to make consumers more comfortable buying a product online is well worthrepparttar 100263 effort. And adding a few images to humanize your web site and show off your products -- including digital products -- is one way you can do this.

Of course, any images in your sales copy should complement repparttar 100264 copy itself and add to your overall sales message. Remember, they're not decoration.

In other words... no "stock" images of a man with a briefcase to illustrate a business product, or of two people shaking hands to promote a suite of training products!

Remember: Your sales page is valuable real estate, and every pixel on that screen contributes torepparttar 100265 overall impression visitors will get of you and your products or services -- so you have to be careful how you use that real estate.

THREE IMAGES YOU MUST HAVE WITHIN YOUR NEWSLETTER

There are three areas in your salesletter where usingrepparttar 100266 right image can make a HUGE difference to your sales:

1. RIGHT UP FRONT: A picture of you! You might think that placing a picture of yourself in your copy is a bit big-headed. Not at all... not only does this establish that there IS a real person behind your web site, but it also makes your whole salesletter that much more personal. Of course, you shouldn't go overboard and scatter your holiday snaps throughoutrepparttar 100267 copy -- that will just distract from your sales message. A friendly portrait shot nearrepparttar 100268 top will dorepparttar 100269 trick. Obviously, try to choose a good picture, not just a grainy web cam shot. ;-)

2. WITHIN TESTIMONIALS: Images of satisfied customers. The key thing with testimonials is to make them credible. Using pictures of your satisfied customers alongside their testimonials puts a face torepparttar 100270 words, and makes it clear that these are real, and not faked, testimonials.

So when you receive a good testimonial from a customer, always ask for a picture. If they have one of themselves using your product or service... allrepparttar 100271 better! Don't worry too much about quality --repparttar 100272 most important thing is that they are genuine.

3. IN YOUR PRODUCT DESCRIPTION: The product shot! This isrepparttar 100273 MOST IMPORTANT of allrepparttar 100274 three images, and it can make all repparttar 100275 difference when it comes to closing a sale.

The thing is, people shopping online can't touchrepparttar 100276 product... so they need to see as much detail as possible duringrepparttar 100277 sales process so they're comfortable with what they're buying.

If you sell a tangible product like jewelry or cameras, then you should place a well-taken shot prominently within your product copy, as well as next torepparttar 100278 "call to action" whenrepparttar 100279 customer is finally deciding whether to buy.

And if you mention any cool features -- like a special lens for a camera, for example -- provide an image of this too. If you sell a software program or training course, you can also include screenshots and samples.

The key is to make your product look as DESIRABLE as possible.

At The Internet Marketing Center, we've testedrepparttar 100280 impact of images, product shots, and screen captures on sales... and they really DO make a huge difference.

But what if you sell a digital product like an eBook or downloadable software? Well, you can still create a desirable image quickly and cheaply...

TIPS FOR CREATING HIGH-IMPACT EBOOK "COVERS" AND DIGITAL PRODUCT "BOXES" THAT GENERATE MORE SALES

Of course, a digital eBook doesn't have a physical cover, and software that customers can download doesn't come in a box!

But a product image -- even a digitally created one -- that's placed withinrepparttar 100281 product salescopy and next torepparttar 100282 "call to action" makes people feel like they're buying a "real" product... and this gives it a lot more value inrepparttar 100283 eyes of consumers.

The bottom line is that a good "cover" WILL help you maximize sales. And a professional-looking "box" image for other digital products doesrepparttar 100284 same.

How to Set Up Easy, Efficient Bookkeeping

Written by Loring A. Windblad


Copyright 2004 by http://www.organicgreens.us and Loring Windblad. This article may be freely copied and used on other web sites only if it is copied complete with all links and text intact and unchanged except for minor improvements such as misspellings and typos.

Probably one ofrepparttar hardest things you are going to have to do when you begin your new Homebased Business is decide to “berepparttar 100262 bookkeeper.”

”What? Why, I don’t knowrepparttar 100263 first thing about ‘bookkeeping’!”

And believe me, as a business owner your days of filling outrepparttar 100264 “simple Income-Tax form” are over! Being a business owner, especially a Homebased business owner, your life has just become somewhat complicated.

“Is there an easy way out of this mess,” you ask?

Why yes, as a matter of fact, there is.

First, get a notebook and put it beside your telephone. Now record carefully every business call you make and approximately how long you talked on that business call. This gets you a percentage of your telephone bill as a deduction.

Next, get a pocket note pad and pen, put them in your car, and recordrepparttar 100265 start mileage, destination(s) and finish mileage of every business trip. This gets you a percentage of your automobile and automobile expenses as a deduction.

Next, get two sets, of two different colors, of 12 large envelopes. Label set 1 JAN OUT thru DEC OUT, and then label set 2 JAN IN thru DEC IN. Duringrepparttar 100266 course ofrepparttar 100267 year, every time you have a business expense putrepparttar 100268 receipt inrepparttar 100269 appropriate monthly OUT envelope. Duringrepparttar 100270 course ofrepparttar 100271 year put a copy ofrepparttar 100272 receipt or sale or product order confirmation inrepparttar 100273 appropriate monthly IN envelope.

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