Almost everything is available on web… products, services, e-books, software, audios, videos, membership sites, or newsletters. Regardless of what you’re promoting, there’s a never-ending supply of prospects and customers on world-wide-web. Your goal is to capture and turn those prospects into paying customers.

Perhaps best avenue is by use of graphics. Three important sections of graphics that should be used for a compelling website are 1) header graphics 2) product cover and 3) background graphics.

Let’s start at top with header graphics. Without excellent quality header graphics it won’t much matter what’s on rest of page. Here’s why. Once a prospect clicks on your site you’ve got approximately 8 seconds to convince him to continue with information you’re providing. You only get one chance to make a dynamic first impression.

If your home based business depends on niche marketing, keywords are your best friends. If your answer to first sentence was no, you are missing out on a lot of potential business. This is because keywords are what people search for on search engines like Google, Yahoo, Excite, and if keyword being searched on matches keywords provided on your Web site then your web page will be returned as a result.

The results that are returned from search engines are ranked in order of correlation between keywords searched for and those on your site. You can easily see that you will want to have as many possible keywords pertaining to your home based business niche market on your web page in order to drive more people to your site. Even though there are thousands of keywords and combinations of keywords, not to mention misspellings, that potential customers might search for, you will want to make sure you have all of most popular search terms and as many of others as possible. These keywords equal web page traffic, which equals income and is certainly worth your time to put forth effort to find out what most popular keywords are for your niche business.