Our lease purchasing students learn very quickly importance of using flyers. Flyers, however, are not exclusive to lease purchasing. They are useful in almost every business I can think of. I’m sure there might be a business out there they don’t work for, but I can’t think of one.

To give you an idea of how we use them in lease purchasing. We use them after we get a property, by making up a flyer with property characteristics, along with what we are asking for property and terms. We will place these flyers in various areas around property, and we also use them to market in a number of other areas. In addition, this same flyer is faxed or emailed to our networking partners.

We use flyers to announce our seminars to various clubs and organizations. We also have a specific flyer for our seller and tenant buyer do it yourself manuals. We place this flyer in apartment complexes and a variety of other areas to get manual sales.

1. Directory Linking

Create a directory of web sites on a specific topic on a single page on your web site. No more than 25 though. The major search engines will bounce you out if you have more than 25 on a single page. Have your web site listed on other people’s web site. Again, if they are going to list more than 25 on a single page, don't bother, their site is going to be black balled and it’s a waste of your time. This used to increase your rating in search engines quite a lot, now it is about 20% effective. Nevertheless, effective.

2. Bonus Advertising or Exchange

Do you have a product or service that doesn't sell well? Let others add it to their offers as a bonus. Offer it as a freebie for someone else's product or service.

3. Trade Autoresponder Space