Targeted Content Sites By S. HousleyHighly targeted, focused sites that are related to specific market segments are highly advantageous and can often be created using existing web content. The key is to provide value.
Think of
time spent surfing web gathering resources and information. By creating a topic-centric resource compiling information, webmasters are providing a service or value. In many cases that value is simply compilation of topic-specific information in a single resource. The compilation of this information in itself is value.
These highly focused content sites can be great supplemental portals that are invaluable as a marketing tool for niche products. Niche portals help define expertise in a specific market segment, not to mention added benefit of providing valuable topic-specific links. The topic-centric portals also tend to achieve high search placement and will often provide advertisers high quality exposure, allowing webmasters opportunity to capitalize on their efforts.
What to put in topical portal?
ARTICLES Many article writers allow webmasters to republish their articles.
Search large article directories for quality topic-specific articles using keyword searches. The articles contained in these directories often allow publishers to freely reproduce article's contents as long as hyperlinks in article and article resource box remain intact.
Resource for finding articles for publication: GoArticles - http://www.goarticles.com
RSS FEEDS By nature, RSS feeds are designed for syndication. Most RSS feeds can be freely reproduced. Locate topic-specific feeds using keyword or category searches. The contents of feeds can be used to populate web pages. There are a number of free scripts available that allow webmasters to display contents of an RSS feed (see http://www.rss-specifications.com/displaying-rss-feeds.htm for instructions on displaying feeds).
