"Don't Let Your Visitors 'Stay' Away!" copyright2001-02 John EvansDoes your web site contain links to other sites? Most web sites do, because we need to be able to offer free stuff to our visitors, don't we? Also, we need to offer them useful links, as a courtesy (and maybe a small 'bribe'?) for visiting us. At least, we should!
But having links to someone else's site would take YOUR visitors away from YOUR site. Not good! You put a lot of time and effort into learning to build your site, or paid good money to have someone do it for you. You spent a whole lot of time and effort looking for good things to sell, or affiliates to join. And much time trying to find free stuff and useful content for YOUR visitors.
Then of course, you spent hours, or weeks writing great ads that will attract masses of traffic to your site. And, writing ads and web pages so others will buy from you (you did, didn't you?). Then you had to look for best ezines to place your great ads in.
So, now you have a great-looking web site, with lots of freebies. Good, useful content. Wrote some nice ads. Placed ads in umpteen ezines. Traffic starts flowing to your site. People are really clicking on those links you so thoughtfully provided.
But wait! They're clicking on links that take them to --- someone else's site. And they're not coming back! Why? Maybe they forgot which site they came from (yours). Or they just got too interested in that other site. What ever reason, they're gone.