Using Emotional Triggers in Ad Writing

Written by Jude Wright

Writing ads for either you own products or affiliate products is a large part of a marketing plan. You need to findrepparttar emotional "triggers" that will excite your prospects and get them to buy.

Take a good look atrepparttar 108027 product you are promoting. what does it do? What is its purpose? Now, see if you can findrepparttar 108028 emotional triggers that fitrepparttar 108029 features ofrepparttar 108030 product. Those triggers are reallyrepparttar 108031 benefits of that product.

Here are a few of those triggers to help get your ideas flowing:

1. Become More Successful. No one wants to be a failure, so telling them how a product can help them achieve success is a good way to promote it.

2. Avoid Loss. Prospects need to know that they won't lose by tryingrepparttar 108032 product. Using a "Guarantee" headline such as "Guaranteed to give you ______ or your money back," lets them know that ifrepparttar 108033 product is not what they need, their money will be refunded.

3. Make More Money. Everyone wants to make more money. This one is a no-brainer!

Need a New Idea? Try Changing Your Perspective

Written by Michele Pariza Wacek

One definition of creativity states that creative people look atrepparttar same thing everyone else does, yet they see something no one else does.

But even creative people (which includes all of you, of course) can run into roadblocks every now and then. Sometimes it's not possible to see something different. Sometimes you've just been staring at a problem for so long it's now impossible to look at it in any other way.

So what do you do in these situations?

Why not try changing your perspective?

Consider this: A friend of mind who does needlepoint has a design that's mostly black. Rather than simply stitchingrepparttar 108026 design on white canvas with black thread, she's using a black canvas and is stitchingrepparttar 108027 negative aspects ofrepparttar 108028 design instead ofrepparttar 108029 positive.

She changedrepparttar 108030 way she viewedrepparttar 108031 problem. And now she has a really cool-looking needlepoint design that's different from most other ones out there.

Or what about this: An art teacher has her students turn a photograph or object upside down and paint what they see -- not a picture but an arrangement of shapes.

By changing your perspective, you're changing what you see. And when you change what you see, you're more likely to create something completely different.

But -- I can hear you all saying right now -- that's art. That won't help me with my business problem.

Okay, so here's another story fromrepparttar 108032 book "Thinkertoys" by Michael Michalko. Back inrepparttar 108033 1950s, experts proclaimedrepparttar 108034 ocean freighter industry was dying. Costs were skyrocketing and delivery times kept getting pushed back later and later.

Executives atrepparttar 108035 shipping companies kept focusing on ways to cut costs while ships were sailing. They developed ships that went faster and needed fewer crew members to run.

It didn't work. Costs continued to spiral out of control and it still took too long to getrepparttar 108036 merchandise shipped.

Then one day, a consultant changedrepparttar 108037 perspective. Rather than askrepparttar 108038 question: " In what ways might we make ships more economical while at sea?" executives asked: "In what ways can we reduce costs?"

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