Copyright 2005 David Frey
Are you tired of prospecting for new business?
Are you sick of networking, begging for referrals, or spending a small fortune on advertisements that produce little results?
Wouldn't it be nice if you could just sit down at your desk and have phone ring knowing that new business is on other end of line?
Who wouldn't, right...? _________________________________________
The Secret Formula for Getting People to Call You _________________________________________
No matter what product or service you sell, there is a formula for getting people to call you (instead of other way around.)
Let me take a moment and explain each step in this formula and give you a few examples of how it works... _________________________________
Step 1. Interrupt Their Train of Thought _________________________________
People are busy, busy, busy. At any one moment you and I have a thousand things going on. So first step to effectively market to someone is to interrupt them and grab their attention.
You can do this with...
a. Bold, compelling headlines
b. Unusual graphics or photos
c. Unique opening statements
I run an ad in a trade mag in most competitive section of publication. But my ad sticks out like a sore thumb because I place it UPSIDE DOWN!
That ad pulls as much as a quarter page ad does and it's only a tiny little 2' x 2' ad.
(By way, if you want to see that ad and you have in interest in coaching you can find it in my ttp://www.CoachesMarketingBootcamp.com package.
Step 2. Engage Their Mind With Relevant Content ________________________________________
Once you have your prospects attention, next step is to pull them into your message. The best way to do that is to use relevant content.
By that I mean, say something that they would be keenly interested in. For instance, I have no interest in cats so I would skip right over headline, "How to Stop Your Cat from Ripping Your Couch and Carpet Apart."
It's not relevant to me.
But if I saw a headline that said, "The Deal Is Sealed...Shaq Gets Traded," that would stop me in my tracks (I'm a basketball nut).
Your message must be relevant to your prospect.
Step 3. Educate Them On How to Solve Their Problem ____________________________________________
Now it's time to educate your prospect. Education-Based Marketing is one of most powerful marketing strategies available today and does a number of positive things for you:
a. It gives your prospect REASON WHY they should care about what you're saying.
b. It appeals to prospect's emotional need to solve their problem. (People buy with their emotions)
c. It positions you as expert and someone to be trusted.
For instance, why do you think you find all those long, long salesletters on net? Because they work! The more you tell more you sell.