Using Direct Mail to Improve Business

Written by Brett J. Daly

Direct mail continues to be a very targeted and effective way to market to customers. It's far more likely to be read than e-mail promotions. Especially when coupled with offers, such as coupons,repparttar medium can be a very cost effective method of promotion.

There are a number of necessary fundamentals. First, you must have an objective. It may be to increase store sales. Perhaps an offer such as a free gift will dorepparttar 145562 trick. Just be sure to have a clear purpose. It reducesrepparttar 145563 chance of passing along a confusing message.

Then, you'll need to have a mailing list. Perhaps you have a customer database you've been collecting. This is obviously a good group. Additionally, there are list brokers who can help you get lists that are very targeted, in terms of geography and interests. These are useful for attracting new customers, while your database is great for increasing purchases from your core of customers.

The next step is creatingrepparttar 145564 piece. Working internally or with outside freelance copy writers and graphic designers are possible routes. Letters should clearly explain benefits. Use "you" instead of "we." Offers should have deadlines to create a sense of urgency.

Succession Planning for Your Business - 7 Key Benefits

Written by Martin Haworth

Asrepparttar manager; leader; ‘boss’; supervisor; CEO; HR Director; you are whererepparttar 145466 pressure is and you need allrepparttar 145467 help you can get, with pressures often coming at you from above and below. Succession Planning is here to help you.

A core activity in many successful businesses, Succession Planning is simple and quick to implement - here are seven reasons why you will find it of great value in your business or organisation. But, you need to lead - it works only as well asrepparttar 145468 support it gets!

  • Time

    Succession Planning creates capable people. Capable of takingrepparttar 145469 weight from management, to ensure they don’t have to do it all. This is hugely relieving for a manager and means that they can focus on bigger picture issues. Time is also saved fromrepparttar 145470 manic fire-fighting that happens when key people leave. This stops.

  • Confidence

    With Succession Planning helping to create a healthy business future, managers can build a level of security into how they do their job. This means that they can try out new things to build their business. Safe inrepparttar 145471 knowledge that they will haverepparttar 145472 right people in place atrepparttar 145473 right time, their confidence swells and they become far ‘bigger’ people in themselves.

  • Reward

    Both financial and emotional. Performance usually generates improved earnings, since that isrepparttar 145474 way many businesses reward their people. But there is more to it than that. It is more fulfilling to be rewarded byrepparttar 145475 emotional return, gained by using Succession Planning to create a brilliant team. It is personally extremely satisfying. This has positive knock-ons into other areas of a manager’s well being too.

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