Using Direct Mail Promotion to Build On-Line Traffic

Written by Phil Sasso

There are many effective on-line promotion techniques. Everyoneıs using them. In fact, they are being used so much some are becoming less effective. Itıs getting more difficult to break through allrepparttar on-line advertising clutter and build your business.

The solution?

Direct mail advertising. Direct mail combinesrepparttar 124487 targeting of on-line marketing withrepparttar 124488 longevity of off-line marketing. Your mailing list can be targeted to your prospectıs demographics, geographics and interests. And because mailers are tangible they demand attention ­ and can be kept as a reminder.

Our clientıs have hadrepparttar 124489 most success with postcard mailings. These mailings have a big impact for a smaller price tag. Thereıs no envelope to print, stuff or open. The message is immediately there to capturerepparttar 124490 readerıs attention.

Your mailing can be a one-time event or a series of mailings. In our experience a long-term direct mail campaign isrepparttar 124491 most effective. Each successive postcard generates more results because your name and message becomes recognized and remembered.

Hereıs a checklist for developing your next mailing. Readrepparttar 124492 whole list before you begin a direct mail campaign. There are a lot of details to manage, and you donıt want to miss an important one:

1. Selecting A List ­ Be sure to choose a reliable source that guaranteesrepparttar 124493 list.

o Is it targeted to your exact audience by income, gender, location, or interest?

o Willrepparttar 124494 list broker/source reimburse you for bad addresses?

o How often can you userepparttar 124495 list? Is it time or use limited?

o What isrepparttar 124496 source of this list? Magazine? Database? Phonebook? Membership?

o What format can you get it in? DB? ASCII? Labels? Tape? Diskette? CD?

2. Designing A Postcard ­ Choose a firm that understands postcard design. Avoid cramming too much in. If you have a lot to say, break it out over a series of mailers.

o Does it meet postal requirements?

o Are you using color and graphics effectively?

o Does your headline capturerepparttar 124497 reader?

o Do you tell them what you want them to do? (visit your site!)

o Is your message simple and clear?

Go Offline and Increase Your Traffic

Written by Terri Seymour

Having an online business entails neverending online promotion, but do not forget to promote offline as well. There are many ways to spreadrepparttar word offline about your business. Try a few of these affordable and easy ideas. These ideas are simple, yet can bring your site many visitors.

Flyers - Design and print flyers right from your computer. Post them on bulletin boards at grocery stores, churches, malls, post offices, banks, etc. Use brightly colored paper to get people's attention. Makerepparttar 124486 message interesting enough so they want to visit your site.

WebDecals - Purchase a WebDecal for your car. Promote while running errands, shopping or wherever you have to go. They are easy to use and inexpensive.

Local Papers - Run your ads in local newspapers. You can usually get these at very reasonable rates. Ask your local paper if they would consider doing a story about your business. Local papers frequently do a write up for local business owners.

Business Cards - Always have business cards on hand. Stick one in your monthly bills when you mail them out, leave one onrepparttar 124487 table withrepparttar 124488 tip when you leave repparttar 124489 restaurant, stick them on bulletin boards, leave one wheneverrepparttar 124490 opportunity arises.

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