One of
best ways to cultivate new business and save hours of time is to use an autoresponder. An autoresponder gives you ability to follow-up *automatically* on email addresses you capture. Instead of wasting hours following up manually, you can let your autoresponder follow up while you do things that you do best -- build your business...putter in garden...chase your kids around house...catch up on your power-napping.An autoresponder gives you ability to send messages effortlessly for months on end. So if you captured an email address six months ago, your autoresponder can repeatedly contact that person to offer your product or service.
=> WASH-RINSE-REPEAT
Repeat contact is a concept that top marketers first used effectively in offline world. When you conduct a direct mail campaign, you send out message after message until it`s no longer cost-effective. This strategy yields a much higher response rate than with a one-shot mailing (typically just 1% or less).
-From Research Labs: Research shows that, on average, A PROSPECT MUST BE CONTACTED SEVEN TIMES before you have any real chance at closing a sale.
=> BE IN THE TOP 10
If you apply this strategy to your Internet marketing campaigns, you`ll have a real edge over competition. Remember: 90% of businesses do not follow-up with prospects!
AUTORESPONDER SUCCESS TECHNIQUES
=> TECHIQUE #1 - THE "KILL OVERKILL" TECHNIQUE
You don`t want an email-inbox crammed with ads and sales letters, and neither does anyone else. Don`t send out sales letter after sales letter. Your messages will become an annoyance and recipient will either unsubscribe or just delete messages whenever they arrive.
By sending a series of sales letters SPACED APART BY 2-4 DAYS, you`ll keep your prospect aware of your business and develop credibility over time without being a pest.
