Copyright 2005 Mal Keenan
Who cares, as long as they visit your site, right?
It is a fact that traffic, or number of people who visit your site, could make or break an online business. After all, we cannot sell our products if no one would get to know about them. The problem is, most webmasters would rather concentrate on generating more traffic by dabbling in countless marketing strategies instead of honing a particular one to perfection. The former is susceptible to new risks, while latter eliminates old problems for improved performance. Clearly, tweaking your site is way to go. And you could do this efficiently with aid of visitor tracking.
Visitor tracking has long been hailed as a science, and for good reasons! The accurate findings that visitor tracking can provide is key to creating a site that is both friendly to everyone who would grace its pages, and enticing to everyone so that they may try its features.
How is visitor tracking capable of all these, you might ask. Consider powerful deeds that visitor tracking is capable of:
* With visitor tracking, you would be able to know where your visitors are coming from. With this knowledge, you could make corresponding adjustments to your marketing campaign. Know what area to target, what kind of people to focus your attention on, and how to win their interest so that they would come to your site.
* With visitor tracking, you would also be able to know sites your visitors would go to after lingering in yours. You would be able to ascertain an aspect that has eluded even best socio-oriented marketers in world: consumer behavior. Visitor tracking would allow you to determine a pattern based on conduct of online users, and you could make this work to your advantage.