Using Autoresponders In Your Online Business

Written by Paul Jesse


Copyright 2005 Paul Jesse

Autoresponders return previously stored messages or sets of messages in response to any email sent to that autoresponder address. Almost all paid web hosts and many ofrepparttar free ones provide autoresponders as part of their hosting service.

When do you use autoresponders? Normally, they are used to follow up with a visitor who has made an inquiry. If a customer does not initially buy, you can utilize their email address to follow up later. It could lead to future business. The reason for following up withrepparttar 144149 client is that you want to refresh their memory about having been to your place of business. Remind them that they viewed your products. You can use this opportunity to boast your productís advantages. You could offer special discounts or other bonuses to entice them to purchase. Donít give up easily just because they didnít buyrepparttar 144150 first time. This is your lead-in to a possible sale. Rather than approach each of these potential customers individually, an autoresponder does it for you. This saves you time, stress, and effort. It is done for you automatically.

There are several types of autoresponders. Each type has different capabilities. For this reason, they range from free to very expensive. Itís up to you to chooserepparttar 144151 autoresponder that best fits your business needs.

If you want more advanced capabilities, you can always purchase autoresponder software. There are two types of autoresponder software. The first is installed onrepparttar 144152 web host server, andrepparttar 144153 second is installed on your computer. There are advantages and disadvantages to purchasing each.

How To Boost Your Marketing Campaign With Visitor Tracking

Written by Mal Keenan


Copyright 2005 Mal Keenan

Who cares, as long as they visit your site, right?

Wrong!

It is a fact that traffic, orrepparttar number of people who visit your site, could make or break an online business. After all, we cannot sell our products if no one would get to know about them. The problem is, most webmasters would rather concentrate on generating more traffic by dabbling in countless marketing strategies instead of honing a particular one to perfection. The former is susceptible to new risks, whilerepparttar 144148 latter eliminates old problems for improved performance. Clearly, tweaking your site isrepparttar 144149 way to go. And you could do this efficiently withrepparttar 144150 aid of visitor tracking.

Visitor tracking has long been hailed as a science, and for good reasons! The accurate findings that visitor tracking can provide isrepparttar 144151 key to creating a site that is both friendly to everyone who would grace its pages, and enticing to everyone so that they may try its features.

How is visitor tracking capable of all these, you might ask. Considerrepparttar 144152 powerful deeds that visitor tracking is capable of:

* With visitor tracking, you would be able to know where your visitors are coming from. With this knowledge, you could make corresponding adjustments to your marketing campaign. Know what area to target, what kind of people to focus your attention on, and how to win their interest so that they would come to your site.

* With visitor tracking, you would also be able to knowrepparttar 144153 sites your visitors would go to after lingering in yours. You would be able to ascertain an aspect that has eluded evenrepparttar 144154 best socio-oriented marketers inrepparttar 144155 world: consumer behavior. Visitor tracking would allow you to determine a pattern based onrepparttar 144156 conduct of online users, and you could make this work to your advantage.

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