Using Anchor Text Efficiently

Written by Jason Rickard

One ofrepparttar most underused things by Newbies in regards to linking is "Anchor Text". This isrepparttar 127889 visible text showing in a link. A sample of an anchor text is:

Blue Widgets

The prime mistake Newbies make is to put their website name intorepparttar 127890 Anchor Text. Unless your website contains your keywords this is a waste of a perfectly good link. Remember that Google puts a very big importance on those Anchor texts and they should always use your keywords.

The second mistake is trying to put every single keyword into your anchor text and give that to everyone. There are two mistakes with this technique. 1.) Google assigns weight to each word in anchor text so if there are a lot of filler words (common in long sentences), they will "dilute" your target words

Content Management Systems Eyeball SEO's

Written by Kevin Kantola

Content Management Systems and search engine optimization (SEO) used to be mutually exclusive terms. Butrepparttar SEO community has been drivingrepparttar 127888 developers of Content Management Systems to integrate more SEO-friendly methodology within their systems.

Content Management Systems (CMS) are a hot topic right now with many corporate websites are turning to these systems to handle thousands of pages of dynamic data that they need to update regularly. Content Management Systems allow information to be added, edited or deleted automatically overrepparttar 127889 entire website. This can save hundreds of hours in manual updates. Pages of content are generated onrepparttar 127890 fly using a template driven system.

When Content Management Systems were first developed, most had little regard forrepparttar 127891 requirements of search engine optimization. For some Content Management Systems this still holds true. Most CMS's, however, now have workarounds to accommodate those wanting to perform search engine optimization on their websites. The workarounds inrepparttar 127892 Content Management Systems involve two areas: writing search engine friendly URL's and creating individualized title and meta tags per page.

Writing Search Engine Friendly URL's

Some search engines (SE's) and directories like Google and Yahoo! can now read dynamic URL's but there are still a fair amount which can't or can only partially read them. The SE's like to see pages that have unique content per page and may limitrepparttar 127893 number of variable strings (i.e. ?, =. &) in a URL to assure unique content.

By using a web server module called Mod_Rewrite it is possible to removerepparttar 127894 stop characters fromrepparttar 127895 URL string, thus making it more SE-friendly. To do this you will need to add a rule torepparttar 127896 .htaccess file. For more information, seerepparttar 127897 following article onrepparttar 127898 Apache website:

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