Using Ad Agencies and Designers

Written by Bob Nicholson


Advertising and promoting your business is expensive, so itís important to getrepparttar most from your advertising budget. That means understanding how to getrepparttar 135983 most from your ad agency or graphic designer.

Letís start by understandingrepparttar 135984 difference between agencies and designers. Typically, a designer will work on specific projects under your direction. For example, you may request an ad design for your Halloween event, and giverepparttar 135985 designer your copy (the text) andrepparttar 135986 party theme. You are responsible for bookingrepparttar 135987 ad withrepparttar 135988 newspaper, getting flyers printed, having posters made, etc.

An ad agency plays a more active role in planningrepparttar 135989 promotion of your events. They can work with you to plan your ad schedule, suggestrepparttar 135990 right mix of promotional tools to reach your audience, help you evaluaterepparttar 135991 effectiveness of your promotions, and negotiate ad rates and printing rates on your behalf. They can also help with choosing promotional themes and writing ad copy. Of course, you will pay more for these additional services - but you may actually save money by letting your agency do your negotiations and booking.

Whether you are working with a designer or a full-service agency, it pays to plan ahead. If you can plan your advertising a year in advance you should be able to lock in much better ad rates. Leaving a couple of extra weeks when printing flyers will save you "rush printing" charges. And giving your designer extra lead time will almost certainly get you a better looking result!

A typical small agency might require final "concept and copy" at least a week in advance of newspaper deadlines, four weeks in advance of distribution for printed materials like flyers (to avoid rush charges), and six to eight weeks in advance for complicated projects (such as die-cut and folded invitations). Many business owners donít understand why final copy is required so far in advanceÖ they askrepparttar 135992 designer to do a design, and addrepparttar 135993 text later. But in a good design, text and typography are very important torepparttar 135994 look ofrepparttar 135995 piece. So if you want your advertising to look good, plan on providingrepparttar 135996 copy when you giverepparttar 135997 job torepparttar 135998 designer.

The above lead times allow time forrepparttar 135999 client to proofrepparttar 136000 final artwork, and make minor corrections, based on a single design. But when working with a new designer, or when promoting an important event, you may want to see several design concepts, and possibly several versions ofrepparttar 136001 artwork. This can add one to two weeks torepparttar 136002 schedule (more for very complex ads), and of course will cost more than a single design.

When orderingrepparttar 136003 work, make surerepparttar 136004 designer understands your market andrepparttar 136005 image you are going for. For example, you may look at a design and say, "Thatís not cool enough for our market." Another business manager may look atrepparttar 136006 same ad and say, "Whoa, thatís way too weird for our customers." Show your designer ads you like (and donít like) to help them understandrepparttar 136007 look you want for your business.

But what if you donít likerepparttar 136008 designs your agency produces?

Well, you obviously shouldnít run an ad that you feel really damages your image, doesnít convey your message, or isnít what you requested. But atrepparttar 136009 same time, avoidrepparttar 136010 temptation to micro-managerepparttar 136011 design. You are paying your designer for their professional skills; their judgment is probably better than yours when it comes to layout, typefaces, color choices, etc. Also, if designers feel thatrepparttar 136012 work they do for you is going to be extensively changed, they wonít give you their best efforts.

So find an agency or designer whose work you like, and trust their design sense. If you find you consistently donít likerepparttar 136013 work theyíre producing, talk to them aboutrepparttar 136014 problem, and if necessary find another design firm. But donít spend your time trying to "fix"repparttar 136015 designs.

Itís also very important that one person from your business deals withrepparttar 136016 design firm, and has final authority on all design and copy decisions (many agencies will insist on this). If a designer is getting conflicting input from several people, they canít do a good job for you. If you need to, talk aboutrepparttar 136017 design with everyone at your business who is involved inrepparttar 136018 decisionÖ but select one person to convey your feedback torepparttar 136019 design firm. (A good design firm can schedule meetings with clients where everyone can contribute ideas and feedback - as long as one person representsrepparttar 136020 client when it comes to final input and decisions.) Note that this can be complicated when co-op advertisers or sponsors are involved. Typicallyrepparttar 136021 person or company being invoiced providesrepparttar 136022 input, unless they specifically designate a different person.

Internet Millionaire Reveals Secret of How to Get Tons of Free Advertising That's Effective

Written by Terry Mansfield


What does Internet millionaire Howard Moreland know thatrepparttar rest of us don't?

Howard says he wasted 21 years and $4.4 million paying for advertising that he could have gotten for free. And that meant throwing away lots and lots of profits. But now he says he's "uncoveredrepparttar 135874 best kept secret to advertising most effectively and for free."

And it's a secret that Howard says has made him $1.7 million in less than 9 short months ... and over $14,270 in a recent 5Ĺ day-span alone. Rather than keep this secret all to himself, Howard Moreland has decided to share it withrepparttar 135875 rest of us mere Internet mortals.

Without a doubt, Howard makes some pretty bold claims. In his best-selling e-Book "My SUPER Free Ads Secret," he tells us how to: 1. Instantly place over 200 million ads online free; 2. Place ads in newspapers that would ordinarily cost up to $100 an ad, but starting below 89Ę each; and 3. Place full gloss-color space and display ads for whatever you're selling but starting for nearly 80% off to as much as 95% off what everyone else must pay. Plus he offers a wealth of other information that Internet marketers would likely find quite useful and valuable. Howard Moreland's claims are bold indeed. But they are intriguing nonetheless, especially for Internet marketers who are desperately searching for effective ways to keep their Internet advertising costs down as much as possible, while still maximizing their profits.

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