Treat your cover letter as an opportunity to impress your target employer. For example, when you arrange to send your letter to person making hiring decision, you communicate that you have researched specific requirements of their company. Contact office and ask for name of manager responsible for department you are targeting before sending your letter.

Do you have information to communicate to person you have selected?

If you have chosen a particular company as a target, you must have something of interest to communicate. If you are unable to think of anything that you believe would interest reader, you should not spend your time sending your resume or a letter to this person. Instead, you should spend your time researching companies in your sector, or any growth sector that hire people with your abilities. When you select a target that is a better match for your skills and experience, you will find that letter writing can become a fairly easy job search task.

Focus on communicating that you are a perfect match!

I'm sure you can think of a time when you heard a piece of news that would normally have caused a negative emotion, but you were in such a good mood that it didn't throw you off balance. You were able to look at situation in perspective (the place you usually get to anyway) because you were feeling, and 'thinking', good. In fact, you've used this knowledge. How many times have you picked 'right' time to tell someone bad news, knowing that bad news isn't so bad if you're in a good mood?

And when your thoughts are positive, when you're happy, aren't you at your best? Don't you find that you're more productive and creative? Don't you find every aspect of life to be exciting and you look forward to what else it has to offer? I suspect these are days you enjoy most.

These are two facts that we all know. But most of us have stopped there and haven't made connection between two. What if we took it to next logical step, which is to control our thoughts, so that we're always (or almost always) in a positive place? Instead of just observing what you're thinking and effect it has on you, if you don't like what you're thinking, consciously choose to change your thoughts to something that makes you happy. This is secret to en-joying your life, to put -- and keep -- joy in your life: constantly monitor your thoughts and when a thought isn't bringing you joy, change it to a thought that does or start enjoying thought you're having.