Use keywords and meta tags to get the click!

Written by Steve Nash

Now everyone knows that you need to choose keywords and meta tags to make your site search-engine-friendly (don't they?). And pages should be 'optimised' BEFORE you submit them torepparttar search engines.

Optimising your site forrepparttar 128058 search engines is really not that difficult, but it is important: no-one visits your site if they can't find it onrepparttar 128059 first few pages of a search engine.

A good way of 'getting found' is to choose high-demand low- supply keywords (like "free nokia ringtones"), and to create pages optimised for those keywords. (Obviously, you need to find keywords relevant to your website.) The basic guidelines, below, show you how to optimise your pages - how to make sure your site getsrepparttar 128060 click - but how do you find these profitable high- demand low-supply keywords inrepparttar 128061 first place?


Wordtracker is a free tool that allows you to brainstorm keywords and determine which of those keywords (if any) have little competition onrepparttar 128062 net (which are most 'profitable'). You simply add suitable keywords to a basket, and their profitability is determined using AltaVista asrepparttar 128063 search engine (the paid-for tool determines profitability using all of repparttar 128064 major search engines).

Wordtracker is a powerful tool endorsed and used by many so- called search engine experts. You should use it too, to improve your chances of gettingrepparttar 128065 click.

Wordtracker -


Many ofrepparttar 128066 major search engines behave differently to each other when it comes to choosingrepparttar 128067 best pages. Worse than this, though, is that some use meta tags and some ignore them completely, preferring only to rely on page content (with weighting given to words atrepparttar 128068 top ofrepparttar 128069 page). Even worse still,repparttar 128070 search engines constantly change their ranking rules (algorithms).

So understand that these are only basic guidelines. However, they should help your web pages rank better withrepparttar 128071 search engines, *over time*:

Creating Keyword Specific Doorway Pages - A Step By Step Guide

Written by Shelley Lowery

If you're doing business onrepparttar Internet then you knowrepparttar 128057 importance of ranking high inrepparttar 128058 Search Engines. The competition is fierce, but it can be done. What I am about to reveal to you will increase your traffic immensely, but it must be done correctly. The goal is to create powerful doorway pages that not only rank high inrepparttar 128059 Search Engines, but are Search Engine friendly and provide some valuable content for your visitors. What is a doorway page anyway? A doorway page is a webpage specifically designed to rank high inrepparttar 128060 Search Engines for a specific keyword or keyword phrase. Not just a blank page with a link that redirects to your main page, but a powerful, content rich page packed with your keywords. First of all, select three ofrepparttar 128061 most specific keyword phrases that best describe your website. If your website is about dog grooming, then your keyword phrases might be: dog grooming, pet care, pet groomers. Place these keyword phrases, separated with a comma, in your KEYWORD meta tags betweenrepparttar 128062 HEADING tags of your HTML. (Notice: Some ofrepparttar 128063 opening and closing brackets < > have been left off some ofrepparttar 128064 examples below to enable you to viewrepparttar 128065 code.) Example: Next, write a descriptive sentence about your website packed with your keywords for your DESCRIPTION Meta tag. Example: Write a descriptive TITLE for your page that includes your KEYWORDS. The Dog Groomers Salon: Dog Grooming Tips From Top Professional Pet Groomers Your doorway page should load very quickly, so keep your graphics to a minimum. Make sure you don't include any banners and place your main logo atrepparttar 128066 top of your page, linked to your main page. Place your keywords withinrepparttar 128067 image tag usingrepparttar 128068 ALT tag. Below your logo, include an intriguing sentence and link it to your main page. Example: IMG SRC="mainlogo.gif" WIDTH="300" HEIGHT="60" ALT="dog grooming,pet care,dog groomers" BORDER="0" For More Professional Dog Grooming Tips, Click Here In addition to placing your keywords in your Meta tags Title, and Image tag, you can also userepparttar 128069 Comment tag. Comment tags can be used throughout your page to organize

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