Use a List-server to Distribute Your Newsletter

Written by By Stephen Bucaro

Reprintable Article: Permission is granted forrepparttar following article to forward, reprint, distribute, use for ezine, newsletter, website, offer as free bonus or part of a product for sale as long as no changes are made andrepparttar 124319 byline, copyright, and resource box is included. ---------------------------------------------------------- Use a List-server to Distribute Your Newsletter

By Stephen Bucaro

If you publish an e-newsletter or e-zine, you know that administering your subscriber list is a big chore. To maintainrepparttar 124320 list, you may be using an email program on your computer or a CGI program on your server. One advantage to maintainingrepparttar 124321 list yourself is that you know it is not being shared by anyone else.

However, there are four good reasons why you should host your list on a list-server.

1. People can subscribe or unsubscribe from your list automatically with absolutely no work by you.

2. People often subscribe with an email alias or forwarded email account. You send your newsletter to one address, then receive a delivery failure or unsubscribe from an address not on your list. You can’t delete it from your list.

3. People subscribe torepparttar 124322 list and then forget that they subscribed. They accuse you of spamming. This can’t be avoided entirely, but if your list is hosted on a list-server, you can respond by saying “all subscribes and unsubscribes are handled automatically byrepparttar 124323 list server, you have no control of it.”

4. If you plan to sell advertising in your newsletter, most advertisers and advertisement networks will require you to verify your subscriber count. If you maintainrepparttar 124324 list yourself,repparttar 124325 only way you can do that is to share your list with them. You don’t want to do that.

If your list is hosted on a list-server,repparttar 124326 number of subscribers is there for all to see, provided by an independent third party.

Choosing a List-server

Many list-servers disappeared inrepparttar 124327 ".com" bust. The best one, listbot, was bought by Microsoft. It is now called bCentral and costs $30.00 per month. Being a list owner, it is your responsibility to keep your list private. Withrepparttar 124328 well publicized ethical problems at Microsoft, I would not put my subscriber list in their hands.

Most ofrepparttar 124329 lists ended up on Yahoo. They are inrepparttar 124330 domain I find yahoo groups very complicated to configure. I also worry about Yahoo’s privacy policy. Yahoo Group Help states, “If you use Groups, it is very likely that other users will be able to see your email address.” hasrepparttar 124331 easiest to setup list-server. However, it is primarily a group mailing list application that must be configured correctly to performrepparttar 124332 newsletter list function. Topica’s privacy policy states, “The email addresses of participants are partially obscured so they are not obtainable by unauthorized visitors.”

Is Your E-Zine Getting Too Personal?

Written by Heather Reimer

Personalization has quickly gone from beingrepparttar hottest new "must-have" for e-content torepparttar 124318 most misunderstood and misused e-accessory.

Some e-zine writers are particularly guilty of crossingrepparttar 124319 line between good touch - bad touch. I've noticed a trend lately towards using business newsletters to sharerepparttar 124320 writer's most private, intimate troubles, deviating entirely fromrepparttar 124321 focus ofrepparttar 124322 publication.

For example, here are excerpts from three highly- respected, high-circulation online marketing newsletters, all published within a few days of each other. Names have been omitted to protect those guilty of sharing too much:

Exhibit A: "If you're wondering how mom is doing, she went through round one of chemotherapy. No problems. Not bald yet. It takes more than one treatment to lose your hair! Overall in excellent spirits, feeling quite well. Thanks for your prayers on her behalf."

Exhibit B: "Hi, I'm back! Did you miss me? I didn't publish yesterday because I was inrepparttar 124323 hospital getting a PET scan (no, they weren't looking for hamsters in my colon;-). A PET scan isrepparttar 124324 latest imaging technology. It creates a 3-D image of your entire body using giant cameras and nuclear physics. Cool, huh?" Exhibit C: "My father passed away on Sunday. He died in his sleep,repparttar 124325 way he wanted. Thank you torepparttar 124326 200 of you who sent me your thoughts after repparttar 124327 last article about him. I wroterepparttar 124328 eulogy for his funeral withrepparttar 124329 help ofrepparttar 124330 rest of my family. If you'd like to find out why he was so special, take a look atrepparttar 124331 eulogy at …"

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