Let's say you decide to make personal sales visits to customers. You need a sales pitch kit. This is material you pull out to show client and help make sale.

Try using a three ring binder for your sales pitch kit. Use plastic pages you can insert photos and paper pages in. This makes it easy to add, remove, and rearrange pages for maximum effect.

Unlike a mass produced catalog or brochure, you can easily update your sales pitch binder. Some top sales people rearrange pages for each customer so they can appeal to specific likes and concerns.

Your sales pitch kit can include: * Samples of your work * Articles about you, your product, or industry * Testimonial letters from previous customers * Photos of completed work. Nothing tells your story like a picture! * Licences and permits to reassure customers * Your satisfaction guarantee printed nicely on a page.

Once you have your sales pitch kit together you've got something to talk about with your potential customer. The next thing to think about is HOW to talk to your customer.

Many industries are in habit of using business language. It is not too different from lawyer language.

You get a memo that starts: Pursuant to yesterday's communication between concerned parties....

Eh? You will get far better response from your marketing and customer service materials if you switch business language to people language.

It sounds impressive, but how can you use it in your business?

You can use it to specialize in what types of products or services you'll promote. That's a start, but I've found another way that you can use it and save yourself:

<> time <> money

<> aggravation.

When I first started building my business, I was under mistaken impression that more was better.

After wasting a lot of time and getting myself aggravated, I realized that only a few methods of promotion actually produced results worth time spent.

If you broke online marketing methods down, you'd find there are only a handful that will produce any significant results.

Once I realized that:

<> My profits went up

<> I wasted less time

<> I had a lot less headaches