This can make you a favorite of public and a darling of media. I don't have to tell you how good that can be for your sales.

Here are some examples of personality types public jumps for:

The Expert People Can Talk To. Everyone wants to have their problems solved by an expert. Write articles, get interviewed on talk radio, put your expert tips on your site. Then invite everyone to call your expert line or send an email.

The Techno Whiz Kid. Everyone knows computers and techno gadgets can make life easier and earn lots of money. Yet most of us are still a bit befuddled by computers and know little about how most technology works. If electronics, programming, or even using technology is one of your strengths, stress it to media and public.

The Pioneer. If you are first to do something, make sure you publicize it.

Your personality can have a lot to do with how much you sell, but your profession can as well. Consider this- most teachers have an incredible network of people they know in all walks of life and business. When you spend a semester working with same 30 people each week, you get to know all about them and industries they work in.

Many people who teach find experience enriches their business. Some find a consulting business automatically grows out of it.

Teaching a class is a fine way to become known throughout community for your knowledge and skill.

One way that successful companies integrate Internet- and non- Internet advertising is to come up with creative ways of having their name seen by potential customers. The key here is that if your customers see your name away from computer, they will remember it when they sit down and start using their search engines.

There are countless ways that you can create name recognition for your company. Here are three techniques that I've seen work really well:

* Wear Your Advertising: Try having customers WEAR your ads. Logos and slogans printed on shirts, hats, even underwear is a hot trend in advertising. People in ad biz call them "wearables."

There is a big increase in number of companies that allow casual dress days. That is a great opportunity to get your wearable message in front of lots of people in a particular industry. Prospects are much more likely to consider and purchase business services and products if they get your ad message while they are at work.

Check your local yellow pages under "advertising specialties." It is not unusual to find a small home-based shop producing top notch T-shirts and jackets. If there isn't a supplier near you, check any search engine with terms-advertising, wearable. Dozens of links will pop up.