Use The Magic Of Words For Effective Advertising! © Lena Sanchez http://www.envirodocs.com
Words are magic bullets to convey your desire, when used properly.
Whether you are selling something or just trying to get a point across words that you use are going to compel or repel customers or clients…
Since we entrepreneurs online or off, are trying to either sell products/services or get people to subscribe. The words we use will sell our product/service, therefore we need to learn to use words in a tried and true personal manner.
Getting customer to take actions that you desire require;
Using correct action words! You must be specific about what you want them to do.
The action words or expressions like "click here," "subscribe today," "visit this," "join now," "go there," "discover how" and "learn these" "order here" are commands in which you compel people to take action. Taking them "by hand," with words.
There are also phrases of take-away words that compel immediate action;
Statements such as, "To be candid with you, I don't know how long I'm going to keep doors open to this (product(s), service, new members, whatever) because…" add your reasons for closing door, such as, "only so many people can be effectively handled by one person," or "only so much product is available and so on…."
Or "We can only guarantee that people who sign up through [specific date] will qualify for membership, because…" Support this statement with "free bonuses worth over $!" Then seal it with a catchy phrase such as, "You snooze, you lose.' "The early bird gets worm." Then be sure to add an action phrase, "So, don't wait. Join NOW!" Or something of that sort! Remember Words are magic bullets to get people to act, but you must tell them what to do!
Then there are those curiosity words that pull large numbers of sales/people;
Curiosity is nothing more than something that's "secret," "rare," "private," "unavailable," "exclusive," "limited," "scarce," "uncommon," "prohibited," "hidden," etc