Use Textpad Program for Easy Ezine and Web Site Submissions To Bring More SalesWritten by Judy Cullins
Use Textpad Program for Easy Ezine and Web Site Submissions To Bring More Sales Judy Cullins ©2005 All Rights Reserved.When you create your articles in TextPad format, something like Notepad, but much more versatile, you will have them in 65 characters across wrapped, just right format. Then, when you are ready to submit your articles to web sites, you simply copy and paste parts of article into web site you want to post on. Use Textpad to format all of your email promotion, ezines, or articles to high traffic ezines or Web sites. This shareware program at www.textpad.com is free to use for some time, and you can buy it later. It can put all of your articles or other message into 65 characters across wrapped automatically. Textpad formats my monthly ezine, "The BookCoach Says…" easily to reach over 3500 subscribers. It also keeps track of my list and when someone opts-in or opts-out, we use TextPad to locate name in files to add or subtract. I like it because we can send ezine and articles straight from our office. To submit your own ezines or well-edited articles to opt-in ezines and Web sites, you will want this format unless you want HTML format.
| | Awful PresentationsWritten by Jim Logan
"It's a complicated offering and we really can't get through it (sales presentation) in less than an hour."That's what I was recently told by a start-up technology company I was asked by a friend to meet with. My friend, majority investor in this company, asked me to review their sales presentation - a 50+ slide presentation loaded with features and functionality. Abraham Lincoln's Gettysburg Address, considered by many to be greatest American speech of all time, defining democracy and our purpose as a nation, took three minutes to deliver. Jesus, defining Christianity and purpose of man, delivered Sermon on Mount in less than 15 minutes. So, why would it ever take anything more than 30 minutes to describe a company, it's offering, and benefits to a prospective customer? That's 10 times longer than Lincoln used at Gettysburg! In my business, we see an awful lot of presentations. Emphasis should be placed on awful. Companies spend way too much time bragging on themselves and extolling their greatness as opposed to focusing on meaningful ways they aid interests and alleviate concerns of their customer. Customers could care less about things you have, they want things you do. Customers buy benefits, not features. Features and functionality exist to support benefits you offer. Get to benefits first.
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