"Use Tell-A-Friend To Increase Online Sales"

Written by Polly Hummingbird

One ofrepparttar most successful ways of marketing in offline businesses is word-of-mouth advertising. Customers tell their friends about a business and up gorepparttar 125083 sales. There are no direct costs involved.

How do you dorepparttar 125084 same thing online? By using tell-a-friend.

Tell-a-friend buttons and messages are becoming popular on websites all overrepparttar 125085 Internet. One day it could become one ofrepparttar 125086 best methods of free online marketing.

Tell-a-friend is especially successful for relaying information to genuine target markets. In other words, when someone logs onto a website they may not be interested inrepparttar 125087 offer, but they may know someone who would be.

Friends can be personal, business, or online contacts.

You can place a tell-a-friend button somewhere on your website. When a visitor clicks on this button a small form pops up. The visitor entersrepparttar 125088 name and email address of their friend as well as a short note. When they sendrepparttar 125089 message a link to your website is sent with it.

The best part of tell-a-friend is that it is private and voluntary. The only informationrepparttar 125090 friend should receive is what is promised inrepparttar 125091 tell-a-friend message.

If your site sells online products or services, tell-a-friend might be especially beneficial to your e-business.

How does it work?

As an example, someone logs onto a site that is selling an ebook of "Seafood Recipes". They know someone who loves this type of cuisine. They click onrepparttar 125092 tell-a-friend button and send their friend a little note aboutrepparttar 125093 website andrepparttar 125094 ebook. The friend receives it by email and then clicks onrepparttar 125095 link to visitrepparttar 125096 site. Inrepparttar 125097 end, an online sale might result from this recommendation.

The Battle Over Desktop Real Estate

Written by Paul E. Burke

I was watching a late night financial program on television in early July, 2001 when I learned that Microsoft is allowing PC manufacturers to control which icons are included on new Desktops. Historically, Microsoft has argued thatrepparttar Windows desktop was their "sacrosanct intellectual property" and that only their icons -- not those of their competitors -- could reside onrepparttar 125082 desktop of a new computer.

This was highly interesting to me since it confirms what I have been repeatedly saying overrepparttar 125083 past year -- thatrepparttar 125084 Windows desktop is extremely valuable marketing real estate. As a matter of fact, Microsoft and its competitors found it to be so valuable that a federal court case was fought over access torepparttar 125085 desktop (among other issues regardingrepparttar 125086 Windows operating system).

It is interesting that there are still naysayers who questionrepparttar 125087 marketing power ofrepparttar 125088 Windows desktop. One person comes to mind who wrote me to say that he thought desktop marketing was a "neat gimmick." I was incredulous at this kind of uninformed attitude! You don't have to be a marketing genius to see thatrepparttar 125089 desktop is perhaps one ofrepparttar 125090 most *logical* places to advertise. Think about it. What other screen onrepparttar 125091 entire computer system isrepparttar 125092 first screen you see when you boot up? What other screen is always visible? The Windows desktop!

It is clear that Microsoft and their competitors don't viewrepparttar 125093 Windows desktop as a "neat gimmick." Federal court cases that cost millions of dollars are not fought over gimmicks no matter how "neat" they may be.

One thing I would like to point out is that Microsoft assigned an almost religious value torepparttar 125094 Windows desktop by referring to it as their "sacrosanct intellectual property." Let's take a look atrepparttar 125095 definition of "sacrosanct" as defined by Websters:

Sacrosanct comes from Latin sacrosanctus, consecrated with religious ceremonies, hence holy, sacred, from sacrum, religious rite (from sacer, holy) + sanctus consecrated (from sancire, to make sacred by a religious act).

When Microsoft calledrepparttar 125096 Windows desktop their "sacrosanct intellectual property" they assigned a holy or sacred value to it. Again, no "neat gimmick" here.

What makesrepparttar 125097 Windows desktop so valuable? It isrepparttar 125098 fact that very few people buy on a first time visit to a site. The key to making sales is *repetition*. It is a basic marketing principle thatrepparttar 125099 overwhelming majority of customers need to be exposed to an offer three or more times before actually makingrepparttar 125100 purchase. Andrepparttar 125101 Windows desktop providesrepparttar 125102 multiple exposures necessary to makerepparttar 125103 sale. Here arerepparttar 125104 facts:

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