Use Online Auctions to Promote Your Business!

Written by Ron Sathoff


When they first appeared onrepparttar scene, online auctions were used mainly by people looking to get rid of old heirlooms or collectors in niche markets (stuffed collectibles, etc.). Now, it seems like everyone is participating in online auctions. People are also beginning to realize that auctions can be a great way to promote a business and test products.

I have to admit it -- I'm an eBay junkie. I'm probably on their site at least 4 or 5 times a week, looking for items to add to my various collections, andrepparttar 125171 more I visit,repparttar 125172 more I'm seeing businesses using online auctions in creative ways.

For instance, there are many people who have started to make their living solely through online auctions. However, if you don't want to become one of these "full-timers," you can still use online auctions to help you with your business. Here are a couple of thoughts on ways to do that:

* Use auctions to gauge new products. If you are considering adding a new product to your business, auctions are a great way to see what kind of demand there might be for it. Do an experiment -- put one ofrepparttar 125173 products up for auction and see how many people bid on it (you might even be able to track how many people look atrepparttar 125174 auction without making a bid.) If you have good response fromrepparttar 125175 auction, it can be a good indication that you should addrepparttar 125176 product to your inventory.

Awards Programs: Promotion

Written by Richard Lowe


I know you've finished creating your awards program. You spent ages creatingrepparttar perfect award image - everyone agrees it isrepparttar 125170 best that they have ever seen. Your criteria are exact and exceptional. Your award is completely defined and, well, it's perfect.

Now what?

Hey! You need to tell people about it! That'srepparttar 125171 whole purpose of awards after all - to get people to send in their site data. And they cannot do that if you don't tell them all about it.

The first thing to do is make sure you reference your awards program from every single page on your web site. Build it right into your main, top level navigation. Make it as obvious as you can without detracting from your design.

I cannot stress this point enough. You are already (presumably) promoting your web site - so it only makes sense to be sure your web site promotes your awards program. Make it very easy to get torepparttar 125172 program signup page so that people will flock to it and literally flood you with submissions.

Next, make sure you submit your program to all ofrepparttar 125173 same search engines as you submit your site. Submitrepparttar 125174 page separately and on a different day than you submit your index page.

Now isrepparttar 125175 time to also make sure you are inrepparttar 125176 big index - http://www.awardsites.com

This is arguablyrepparttar 125177 most important awards index onrepparttar 125178 internet. If you are listed here you will get by far more traffic than any other listing. Awardsites carefully reviews every single award that gets submitted, and they are so good at this that they have earned a prestige and trust that is unparalleled anywhere.

How do you get listed on Awardsites? Begin by readingrepparttar 125179 promotional material onrepparttar 125180 site. You will find that awards are separated by subject and grade (higher grades means better awards programs). Readrepparttar 125181 criteria and determine which level you think you would like to be listed within.

Now, go back to your awards program and compare it torepparttar 125182 criteria with a critical eye. Does your program measure up? For example, one ofrepparttar 125183 big requirements to get a better grade is "good criteria". Look at some award sites listed inrepparttar 125184 different levels and see what "good criteria" means. Once you understand, go back and modify your criteria to measure up. Do this for every point and you will probably get a higher listing.

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use