If you use promtional products you probably already know power of giving away freebies. You may use them to thank current customers, or to give incentives to potential customers.
When most people think about promotional products, they tend to think pens, keychains, t-shirts, mugs, caps, etc.
Did you know there are products that put pens, mugs and keychains to shame? They can cost less and bring measurable profits. Sometimes, these profit-producing promotional items may even be free.
How can this be?
Instead of ordinary promotional products, think "infopromotional products". An infopromotional product is an information product that you use as a promotional item.
What can you use as a infopromotional item? You can give away -tips sheets -articles -special reports -audios -videos -books -ebooks -teleseminars
Now you could spend time creating your own information product - but I'm not suggesting that. That takes time and money.
Consider joint venturing with an expert whose advice your customers would find valuable. The expert can give you a special educational item that you give to your customers. Let's say it's a tips sheet. At end of tips sheet, there's an offer for expert's books, tape set or seminars. The customer can only get special offer by mentioning your name or special code.
Where can you find experts? You can find them in your city or search for them online. Think about what your customers might appreciate and look for experts in those fields.