Use Logo Products to Increase Your Business

Written by Harvey Blank

Giving away and selling logo products can increase business multi-fold. Take for examplerepparttar inexpensive pen that someone uses to write a check,repparttar 101007 key tag that they reach for with their car keys, or a magnet they see onrepparttar 101008 front of a file cabinet

That's Rich

Written by Charlie Taylor

The Internet has always been home torepparttar weird andrepparttar 101006 wonderful, but inrepparttar 101007 past few weeks I've discovered some strange new phenomena that left me slightly perplexed.

Going online a couple of weeks ago I came across an animated mouse on a motorbike speeding acrossrepparttar 101008 webpage I was visiting. At first I tried to take no notice of it because I've come across stranger stuff onrepparttar 101009 Net before. However, as I scrolled downrepparttar 101010 page,repparttar 101011 mouse followed me until I got bored of its presence and escaped to another website.

As I was later to find out, my monitor was not possessed and neither hadrepparttar 101012 website been defaced by fiendish hackers. The rodent on wheels was merely a new type of online ad informing me that a telecom operator in Ireland had launched a new high-speed Internet service that would make it quicker to surfrepparttar 101013 Net.

This wasn'trepparttar 101014 first time I had come across such an ad. A second website I visited seemed to disappear from view, only to be replaced by an animated motor car saving planet earth from alien attack, while yet another site bombarded me withrepparttar 101015 moving image of a new mobile phone that prevented me from viewingrepparttar 101016 page properly.

Welcome torepparttar 101017 world of rich media ads, a relatively new online advertising format which features video or animation that float or walk across web pages as you surf.

If you've not come across such a format yet, then be warned, you will do soon. New research from Nielsen-Netratings indicates that advertisers are wising up torepparttar 101018 fact that Internet users dislike traditional forms of online advertising such as banners and pop-up ads and so are coming up with new formats to tempt us into clicking through.

Nielsen-Netratings latest report reveals that traditional companies such as General Motors and Procter & Gamble are increasingly turning to rich media online ads because they're seen to cut throughrepparttar 101019 clutter of general online advertising, and result in more selective placements for advertising. In fact, nine out ofrepparttar 101020 top ten rich media advertisers inrepparttar 101021 US in Q1, 2002 were traditional companies, rather than dotcoms, according to Nielsen-Netratings.

Unlike formats such as pop-up or pop-under ads which delugerepparttar 101022 poor Internet user with a thousand and one links to sites they don't want to visit, rich media ads seek to hiderepparttar 101023 fact that they're trying to sell you something by dazzlingrepparttar 101024 consumer with smartly designed concepts and groovy looking graphics.

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