Is Internet bringing customers to your doors? If not, here are three important tips to make you grin about your "net profits" (and make your competition jealous):

Three Tips to Make Internet Bring Customers to Your Store or Office:

1. Write to persuade.

If your business is like most businesses, competition is fierce and just a click away. Don't just put up a brochure describing your business - that's too easy to click away from, and they will. A brochure website is like a timid office worker who gives just boring facts.

Think of your website and online ads as your "salesman in cyberspace", a salesman who makes a mouth-watering, I've-got-to-get-it-NOW offer. Reach through monitor, grab your visitor by his shirt and tell him why you're going to make a positive difference in his life. Make him see it, feel it, taste it. Whatever you sell, make him salivate as he gets into car to come see you.

You can do this in audience-appropriate ways, whether your business is an architecture firm, a sports bar or a children's clothing store.

2. Attract as many TARGETTED visitors as you can. Don't waste time or money on people who are not likely to buy from you. There are many ways to bring targetted traffic to your site and business. Some of top ways are:

“ Sorry, I was miles away “.

How many times have you said that?

It happened to me just other day. I was walking down High Street, thinking about things I needed to do ( go to bank, buy some milk… ) and trying to decide whether to treat myself to a sausage roll for lunch ( this is a fascinating glimpse into my daily life, isn’t it? )

Anyway, I was lost in a world of my own.

I was vaguely aware of people around me. I could hear voices but I wasn’t taking in anything they were saying. I assumed they weren’t talking to me so it didn’t matter. I was so involved in my own thoughts that I didn’t realise that someone was trying to get my attention.

I gradually became aware of a voice right next to me saying, “ Alan…ALAN…ALAN!! “

Eventually voice broke through my daydream and I realised it was a friend of mine standing next to me. I don’t know how long he had been calling my name but, from look on his face, it had taken him a while to get me to hear him.

What does this have to do with price of fish, you may ask?

Well, it occurs to me that this situation is marketing in a nutshell.

My friend was having same problem we all have when we try to attract attention of potential clients. Most of time, they’re just like I was other day, lost in their own thoughts, oblivious to most of messages we’re trying to get across to them.

If we’re speaking, they may be vaguely aware of our voices but, for most part, we’re just part of background noise. They assume we’re not speaking to them so they don’t have to listen.

Unfortunately, most business owners don’t seem to realise this. For example, take networking events. So many people seem to think that, just because a person’s eyes are open, they must be listening. They go on and on about themselves and what they do, completely ignoring fact that other person is far away in their own little world. Nothing they say actually gets into consciousness of person they’re talking to.

If you want to get someone’s attention, you need to break into their reverie and make them listen. You need to stop them in their tracks, smack them between eyes, interrupt their train of thought