Use Feature Articles For Marketing and PR

Written by Ana Ventura

Writing a feature article about your own product, service, or company is onerepparttar best marketing techniques that can be used. Sendingrepparttar 129701 article to trade, consumer, or business publications that correspond torepparttar 129702 topic can get pages devoted to you at no cost, not to mentionrepparttar 129703 prestige and recognition brought torepparttar 129704 author and company. Why prestige and recognition? Well, having an editorial piece gives you a lot more credibility than paid, sponsored advertising.

Deciding what type of article you want to write depends on what you want to say. An application story is one popular type of article because it addresses howrepparttar 129705 company solved a problem or addressed a specific need. Your PR comes in by suggesting this case history to editors. Readers can learn throughrepparttar 129706 article how your product can be used in their lives by it's previous success.

How to articles are also popular, and are aimed at editors, executives, managers, and professionals. You could also write an article based on new products, trends inrepparttar 129707 industry, or developments. Just remember to keep your topic newsworthy if you want anyone to publish it.

As far as getting your work published, don't be discouraged when you get rejected many, many times. The best way to get your work out there is to keep submitting to new places until someone decides to give it a go. Many authors have submitted their works to thousands and thousands of editors, to have only a few hundred articles published.

Is Someone Plagiarizing Your Work?

Written by Michael Southon

About two weeks ago I received an article submission that immediately attracted my attention. The title was identical torepparttar title of an article I wrote and which was published in 'WebProNews' in May 1999.

"Probably just a coincidence", I thought to myself, and kept reading. Butrepparttar 129699 first paragraph stopped me in my tracks. It was quite clearly plagiarized from my article. As I kept reading I recognized sentence after sentence that had been lifted from my article and then modified slightly.

The whole article was plagiarized. I could hardly believe it. Asrepparttar 129700 English say, I was 'gob-smacked'.

------------------------------ What Is Plagiarism? ------------------------------

'Plagiarism' comes fromrepparttar 129701 Latin word 'plagiarius', a kidnapper. Here are two dictionary definitions of plagiarism:

'[to] take (the work or idea of someone else) and pass it off as one's own' (Concise Oxford Dictionary, Third Edition, 1999).

'to appropriate ideas, passages etc. from another work or author' (Collins Dictionary ofrepparttar 129702 English Language, ed. P. Hanks 1979).

Plagiarism can be done in many ways, butrepparttar 129703 most common technique is to paraphrase someone else's words.

Here's an example:


"And if you've matchedrepparttar 129704 ezine torepparttar 129705 product you're selling, you've reached your target audience."

Plagiarized version:

"If you have correctly matchedrepparttar 129706 ezine or newsletter torepparttar 129707 product you're selling, then you will have reached your target audience."

As you can see,repparttar 129708 plagiarist has simply takenrepparttar 129709 original and then replacedrepparttar 129710 phrase 'you've matched' withrepparttar 129711 phrase 'you have correctly matched', insertedrepparttar 129712 words 'or newsletter', and replacedrepparttar 129713 word 'you've' withrepparttar 129714 words 'then you will have'.

Part ofrepparttar 129715 reason that plagiarism is so rampant onrepparttar 129716 Internet is that many people genuinely believe that it's okay to take someone else's writing, make a few changes, and then present it as their own.

---------------------------------- Is Plagiarism a Crime? ----------------------------------

As far as I know plagiarism is not a crime in most countries, and this is probably because plagiarism is so difficult to define. How many words does a plagiarist have to substitute and rearrange beforerepparttar 129717 copied version ceases to be a copy ofrepparttar 129718 original?

This is why plagiarism is much more difficult to deal with than copyright theft. A copyright thief simply steals your work, lock-stock-and-barrel. A plagiarist steals your work and disguises it as their own.

But while plagiarism may not be a crime, it is heavily sanctioned in professions that are based onrepparttar 129719 written word. I know of one professor of sociology who lost his job almost overnight because he plagiarized someone else's work. And in journalismrepparttar 129720 consequences of being exposed as a plagiarist would berepparttar 129721 same.

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