Use Email More Effective to Market you Product or Service

Written by Scott F. Geld


Email is an excellent marketing tool, but to makerepparttar most of it, you need to use it effectively. Here are some tips for effectively using email as a marketing tool.

Don't Ramble

Stick torepparttar 120718 point. Keep your messages short and torepparttar 120719 point, inrepparttar 120720 same way you would any marketing communication. Most Email users value their time. Make sure your Email is worth reading.

Remember to Use White Space

Reading long stretches of text is hard on a computer user's eyes. Customers will be turned off if your messages are very text intensive and don't contain any white space. Userepparttar 120721 return key on your keyboard to break uprepparttar 120722 text into reader friendly chunks,

KISS

You've heard this one before: Keep it Simple Stupid. Well we know you aren't stupid, but sometimes it's tempting to try and include a complicated chart or spreadsheet inrepparttar 120723 body of an Email. Often this method is notrepparttar 120724 best choice for delivery of this kind of information because sometimes formatting can change in transmission. It's always better to save documents of this type inrepparttar 120725 application that you created them in (Excel, for example), and send them withrepparttar 120726 Email as an attachment. That wayrepparttar 120727 formatting remains intact and your document is easily read.

The Power of Words in Your Life

Written by Ted Nicholas


All thinking people know that every form of outer communication, including writing, speaking and body language, is crucially important.

However, this issue deals with a topic far more important. It is about a little known ''secret.'' You cannot be a successful communicator without this skill. Once understood, it can propel you to an unprecedented level of happiness and success.

As we think in words,repparttar real key to success and happiness lies withinrepparttar 120717 words you choose for your "self talk."

The implications of this personal dialogue are enormous.

Why?

You arerepparttar 120718 master--the author--of every single thought, giving you absolute control over your emotional state.

Imagine for a moment howrepparttar 120719 power and control you would have in life if you could actually ''fool'' your subconscious at any time intorepparttar 120720 feeling you most desire! This discovery changed my life. And, if you take it to heart, it will also change yours.

Once you masterrepparttar 120721 art of positive ''self talk'' it will no longer be important what happens to you in life. What counts far more arerepparttar 120722 words you choose to ''frame''repparttar 120723 event in your mind.

Most ''self talk'' is extremely negative. Indeed, it's rare to find a person who is positive most ofrepparttar 120724 time, as I'm sure you'll agree.

The impact of this negative ''self talk'' will, of course, severely hamper or sabotage what you achieve inrepparttar 120725 business world.

A typical sales message that I create, such as an ad or sales letter, usually contains at least 1,000 words. Contrast this withrepparttar 120726 number of words which go through our minds during our inner dialogue.

The experts tell us each and every momentrepparttar 120727 typical human being uses approximately 1,000 words in their ''self talk.'' Imagine what this can do to your emotional state ifrepparttar 120728 majority ofrepparttar 120729 words and thoughts are negative.

Certain words can quickly catapult you from poverty to great wealth. Well-chosen words can persuade, lead, impress or attract people. However, other words can turn people off, sometimes forever.

I've been thinking recently of examples of what words can actually do in and to your life.

Here is a short list of them.

Depending onrepparttar 120730 words you choose, you can:

* Criticize or support your mate * Discourage or inspire a child * Be invisible to others or have others eager to talk with you * Pass judgment or accept a friend * Take for granted or recognize a valued employee * Feelrepparttar 120731 depths of despair or unlimited joy * Facilitate loneliness or passionate romantic love * Appeal to one's intellect or touch someone's heart * Make an enemy or a friend * Feel blue or joyous on a rainy day * Quit trying or never give up on motivating yourself to greatness * Accept someone’s erroneous judgment or ask for their love and support * See yourself as a hopeless failure or an outstanding success * Dream small or dream big and achieve either one you choose * Live in poverty or acquire anything you want in life * Feel constantly tired or full of energy * View yourself as a weak, unattractive person or as a handsome or beautiful, healthy human being, and be absolutely right either way * Picture yourself helpless and defeated or as a successful entrepreneur that cannot be denied * Persuade others to go to war or march for peace

Cont'd on page 2 ==>
 
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