They say it’s a dog eat dog world out there. Everyone is fighting for their right to lead pack. Cyberspace has its own virtual rendition of this cliché...search engine optimization. Marketers around globe are struggling to get their products at top of search engine listings. They go to great lengths to produce material with high keyword density in an attempt to entice robotic spiders to visit their sites.

Robert was in over his head. He’d posted projects on freelance websites hoping to hire writers to supply him with keyword dense content. This was his fourth attempt. Good writers were worth their weight in gold. The only problem was that he didn’t have much of gold stuff to throw around. He’d taken a chance, and accepted bid of someone he knew wasn’t top-quality, but hey, they fit his budget.

Two weeks later he was still editing and rewriting...and grumbling and growling. Where did these people learn to write anyway? The ring of telephone interrupted his fuming. It was his long time friend Dave...excited and ready to talk. Dave had discovered backdoor into search engines...

Imagine yourself an old-time bank robber appearing at bank’s back door only to find it wide open and a welcome sign attached. Wow! How much easier can it get? ...no risks, and nothing to keep you from making a quick getaway with lots of cash. RSS feeds and blogs are exactly that...an open door to search engines like Yahoo! They costs you nothing and present a no-risk invitation for quick results!

Building and setting up your website is an accomplishment for anyone, even more so for a Newbie. All things you had to learn, never ending study curve; general feeling there's going to be a "gotcha" just waiting for you. Looking back you see mountain of work you've done; feels good, doesn’t it?

Take a deep breath, my friend, real work is just about to start! Yes, never-ending job of promoting and marketing your website is waiting for you. Though accomplishing setup and building phase is a feather in your cap, leave those laurels alone and roll up your sleeves; your work is just barely beginning.

Just because your website is there, doesn't mean you're going to get any visitors. You must let Search Engines and Net at large know that you are open for business. Other than occasional redo of your site, marketing and promotion is going to occupy most of your time. Believe me, it is never-ending work.

The only way your website will grow and provide a self-sustaining income is to get traffic to it. The theory is that if your visitors are targeted, some of them will purchase your products. Consider these resources to get traffic:

a) Go to forums that are related to what you do and post knowledgeable answers to questions in your area of interest. It will draw visitors to your website because they will come to think of you as an expert. As a side benefit, each posting will elevate your Page Rank if you use a signature and include an anchor text link to your website. On minus side, some of folks that visit will be your competitors.