by Francisco Aloy
Building and setting up your website is an accomplishment for anyone, even more so for a Newbie. All things you had to learn, never ending study curve; general feeling there's going to be a "gotcha" just waiting for you. Looking back you see mountain of work you've done; feels good, doesn’t it?
Take a deep breath, my friend, real work is just about to start! Yes, never-ending job of promoting and marketing your website is waiting for you. Though accomplishing setup and building phase is a feather in your cap, leave those laurels alone and roll up your sleeves; your work is just barely beginning.
Just because your website is there, doesn't mean you're going to get any visitors. You must let Search Engines and Net at large know that you are open for business. Other than occasional redo of your site, marketing and promotion is going to occupy most of your time. Believe me, it is never-ending work.
The only way your website will grow and provide a self-sustaining income is to get traffic to it. The theory is that if your visitors are targeted, some of them will purchase your products. Consider these resources to get traffic:
a) Go to forums that are related to what you do and post knowledgeable answers to questions in your area of interest. It will draw visitors to your website because they will come to think of you as an expert. As a side benefit, each posting will elevate your Page Rank if you use a signature and include an anchor text link to your website. On minus side, some of folks that visit will be your competitors.
b) Do your best to get indexed by all major Search Engines and directories. Many of your buying customers will be provided by them. The easiest method to get indexed is to post in many of relevant blogs; they get spidered quite often and will follow a link back to your website.