Here's a report that might help you out. This is
latest update on what works and what doesn't in online marketing (Dec. 2000).I will take you through what doesn't work, first.
1. Blasting your ad to FFAs Avoid these with extreme prejudice. Nobody ever visits these anymore. Plus your ad is listed for only minutes.
2. Classified ads boards. These don't work either. At least not for Biz Opps Even in Yahoo! They don't work at all. Waste of time.
3. Blasting your ad to free opt in lists. Don't work. You'll get 2 to 3 responses. this wont guarantee sales. Free opt-in list work only if you use a particular method described below: http://verdeneon.net/$3_gets_$10/
4. Blasting your ad to paid opt in lists. Don't work. In order for them to work you must chose new lists, no older than a month and with under 500 subscribers. And even then you only get under 10 responses.
If you're thinking about these "1,000,000 subscriber" companies, think twice a about paying your $39.95 to these companies. These are just a bunch of useless free opt-in lists that everyone else is blasting to and not really paying to much attention to. Again you only get10-20 people per blast. It really isn't all they make it to be. It's all hype and emotional style propaganda.
5. Ezine advertising. Doesn't work. If you're submitting your classified ad to ezines, you're a complete fool. You need a top sponsor ad and you need ezines that have a large loyal following and increases in subscribers at least 100 per week. If this isn't happening, then you've wasted your time and money.
You must take in consideration that an ezine is viewed completely first few issues, then subscriber just scans issue for any relevant topics, disregarding ads completely.
Plus you need your top sponsor ad in several ezines just to break even. This can be very expensive and there are no guarantees on success of your ad campaign even on large subscriber ezines.
6. Ezine Solo ads. Don't work. Again, same as above. Veteran subscribers do not read solo ads. In fact, they are annoyed by them. Only new subscribers read solo ads, so ezine must be increasing in subscribers every week.
7. Banner exchanges. These don't work. Unless you already have lots of hits to your site. If you have 1:1 exchange and you have 200 hits a day to your site, then that's just 200 impressions you get on other sites, but it's not guaranteed hits to your site. So just forget that idea.
