Unlock Your Prospect's Mind From The Inside

Written by Michael Nicholas

A prospect's mind is an intimate place where something I

call The Inner Score Keeping System dwells.

Simply put, it's a fundamental model that you can use as a metaphor to help explainrepparttar way prospects govern their inner decision-making.

It's true that a potential buyer will profile several things

inrepparttar 108019 background while evaluating an offer. Many little decisions are made alongrepparttar 108020 way that lead up torepparttar 108021 BIG yes or no final decision.

Some of these are subconscious thoughts while other times

one may even notice their own mind chatter. However, in any case, a decision process is in action.

Inrepparttar 108022 situation where a prospect is evaluating a sales

offer, here is an overview of events going on deep insiderepparttar 108023 prospect's mind.

While responding torepparttar 108024 offer,repparttar 108025 prospect instinctively invokes a scoring system, which helps in evaluatingrepparttar 108026 offer.

We ALL have this judgment system inside of us that we respond with.

This Inner Score Keeping System occurs mostly behindrepparttar 108027 scenes as we don't focus onrepparttar 108028 inner process. Although it is transparent to us, it's still there.

It deals withrepparttar 108029 balancing scale of acceptance and rejection. When we buy, it assists us in weighing our decisions based on emotions and logic.

When positive emotions are triggered in a sales offer, they theoretically score acceptance points, which are intended to collectively add-up over rejection.

Rejection points always lean toward discouragingrepparttar 108030 buy.

Thus, in this virtual score-keeping setting, points equal positive or negative measurements of emotions (or logic) in proportion torepparttar 108031 sales offer. This inner-judgment that we invisibly process, determinesrepparttar 108032 outcome ofrepparttar 108033 offers we evaluate.

Creating Messages That Get Optimum Results

Written by David Masachke

This is whererepparttar real meat of e-marketing begins. You have a list of hungry subscribers at your fingertips and now you need to convert them into customers. You want to send themrepparttar 108018 best offer possible, presented inrepparttar 108019 best possible light.

In order to accomplish this, you need to create effective sales copy.

Good copy includes many elements: voice and style, proper grammar, spelling and punctuation, emphasis on benefits and much more. Let's talk a bit about each of these.


Your messages should sound professional without sounding "stuffy'.

You need to find your unique voice to connect with your subscribers. Pretend that you are sitting acrossrepparttar 108020 table from a friend and write as if you were speaking to them (leaving out, of course, things like swear words or references to your personal life).

You should also keep close watch over pronoun usage. Talk directly torepparttar 108021 subscriber and avoid usingrepparttar 108022 word "I" as much as possible. Be personable, but not too personal.

English 101

We all make mistakes in our writing at times. Your subscribers will probably forgive you for a few gaffes. However, you don't want to send out horribly written messages. Always run your copy through a spell-checker. Brush up on your grammar and punctuation skills if you've gotten rusty.

Focus on Benefits

Never place your focus on sellingrepparttar 108023 product or its features alone. People want to know whatrepparttar 108024 product can do for them. For example: will it save them time? Will it save them money? Will it bring more love into their life?

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