Customers Don't Always Connect Where They Live By David Leonhardt
Pop Quiz: You have an international website and you want to do business in Canada. But you want to make sure your website delivers top performance to your Canadian customers: speed, accessibility, as well as proper functioning of digital certificates, forms, password protections, shopping carts and more. In which of following cities would want a website monitoring station?
•Toronto, Canada's metropolis •Montreal, Canada's second largest city •Vancouver, Canada's third largest city. •Ottawa, Canada's capital and fourth largest city •Calgary, Canada's fifth largest city.
According to one of world's top remote website monitoring firms, Calgary is best choice.
"Based on our research of major Internet backbones in Canada and our existing client locations, we see Calgary as a major point for Internet connectivity in Canada," said Mr. Mazo of Dotcom-Monitor Website Monitoring ( http://www.dotcom-monitor.com ). "Calgary is not less important for Internet traffic than, let's say, Toronto or Vancouver."
What makes this announcement special is that almost half of Canada's population lives in Windsor-Quebec City corridor, including Montreal and Toronto...some 2,000 miles from Calgary. Dotcom-Monitor's new monitoring station in Calgary is second Canadian station by a major international monitoring company. The other station is located, more predictably, in Toronto.
"A Toronto monitoring station might be best 'marketing choice' to sell monitoring to US or European client who know Toronto better, but we believe we can cover more Canadian backbones in Calgary than if we had chosen Toronto, and that means we can deliver better service to webmasters seeking Canadian customers," Mr. Mazo added.