Unleashing the power of knowledgeWritten by Brian Holte
We all have some sort of knowledge locked in our noggins. Through life’s experiences such as past and present employment, adversities we’ve all had evovle during our lifetimes, such as illnesses, divorces, issue with our children, financial and emotional turmoil. To a certain point we all have something in common, only difference is way we have a climbed mountains of challenge that has been placed in front of us over our lifetime at one point or another. This is kind of information that consumers hunger for, willing to devour because our experiences differ from each other. They are common denominators we share, it’s way we handle them that makes information different and unique. And that’s information that consumers are dying to get their hands on. So when you say you can’t think of anything to write about, think again. Sit at your kitchen table and think really hard, outline on a piece of paper all of situations that you’ve encountered and have had to overcome, write this down on paper. Everything and anything, this information is your key to success on writing an ebook that people will be interested in buying, because they wanna know. They seek answers to their problems, you have solutions staring you straight in face. Profit from your experiences, there’s nothing immoral about it, people from all backgrounds do this. Whether your a survivor of a divorce, a victim of corporate layoffs, or have experienced some sort of turmoil whether it be emotional or physical, other people
| | Such a thing as bait overload?Written by Brian Holte
As ebook publishers we constantly strive to develop new information products that we hope people will find value in, open up their wallets and graciously hand over their hard earned dollars to us in their hope of learning something new or finding an immediate solution to fix whatever problems they may be experiencing at that moment in their life. I call this a hunger for curable knowledge, a fixer upper of sorts. It is often a battle for many of us to decide on a realistic price that we believe potential customer will perceive as fair value. We all know, at times, this can be a painstaking task. We bounce back and forth between prices, testing out waters, trying to find just acceptable price range to motivate visitor to make that all important decision. It’s easier said than done. As marketers we have temptation of offering bonuses as a way to increase perception that this info product we worked hard to develop is actually worth price were asking. But when does this strategy reach plateau of overkill? To point where offering so many extra bonuses to entice visitor to buy at price of $27.00, instead are we not actually implanting emotion of doubt in our visitors mind? Another difficult question to answer. As we all try our best to try and put ourselves in our customers shoes, to try and figure out what their thinking when they see our offer, but were not all psychic. Could our customers be thinking “If author is offering this many bonus ebooks in his or her offer to entice me to buy this one ebook is information in that ebook really worth price?”. Then there’s alway’s argument that adding many bonuses to an existing offer definitely increases chances for a sale. Raises perceived value of course! I agree that this type of marketing does work, but
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