Unleashing Your Creative Power

Written by Bill Daugherty

Have you ever read a great classified ad or seen a spectacular web site and wished you hadrepparttar creative ability to produce work like that? Chances are you do have a lot more creative ability than you are currently making use of, it just needs to be unleashed. This then leads torepparttar 129925 question, how can I unleash my creativity?

I have always had a difficult time gettingrepparttar 129926 creative juices flowing. But overrepparttar 129927 past few years I have discovered a couple of techniques that work wonders for me. I didn't invent these techniques, they're not new, but they work.

The first technique is a two step process. I start with a word-association exercise. When I need to write a new ad or design a web page, I take a legal pad or use my word processing program and start by writing down a keyword that relates torepparttar 129928 product or service I am working with. Then I write down whatever word thatrepparttar 129929 key word brings to mind. I write down ANY word that pops into my head. I don't reject anything at this point,repparttar 129930 object is to keeprepparttar 129931 process flowing.

After I have a page or two of words, I go torepparttar 129932 second step. Now I eliminaterepparttar 129933 garbage words, words that I know won't work in my ad. I userepparttar 129934 remaining "nuggets" to start a sentence-association exercise and continue until all my words are exhausted.

Wild Bill's Top 30 Copy Writing Principles!

Written by /"Wild Bill/"

1. The Right Product forrepparttar Right Target Group:

Make sure that you are promoting a product that is useful and/or desirable torepparttar 129924 audience you are targeting.

2. Use Attention Getting Headlines:

You web site will have or should have much useful information embedded within. Just like direct advertising, you must be sure that you have a great headline to get your reader's attention.

3. Expand Headline with Lead Paragraph:

Follow uprepparttar 129925 headline immediately withrepparttar 129926 first paragraph. If you ask a question, answer it. If you propose a thought, explain it. Don't leave them hanging too long, you may end up hanging yourself.

4. Drawrepparttar 129927 Reader In:

Avoid page and advertising layouts that are confusing or hard to read. Reading your message should be a pleasure to read. Keep your copy simple, clear and concise. Talk to your reader as you would a friend or family member. Be straight and sincere with them. Spell it out and explain point that need explaining. Don't leave your reader second-guessing your copy.

5. Support your Opening Idea:

When you plant that opening idea, build on it and support it. List your strongest and key points. Don't just tell your reader you're better, state (brief) facts why!

6. Focus onrepparttar 129928 Reader, notrepparttar 129929 Product:

Of course your copy must contain information and facts about your product or service, but that is not your focal point. You must focusrepparttar 129930 reader. Use their needs, wants, desires, fears, weaknesses, concerns, and even fantasies to sell your product or service.

7. Empathize with your Reader:

Many buyers have firm beliefs and strong feelings for repparttar 129931 type of product that they are interested in. Share their enthusiasm; support them in their interests outsiderepparttar 129932 product itself.

8. Userepparttar 129933 "That's Right!" Principle:

Get your prospect to agree with you. Tell them something they know already. Get them to say to themselves, "That's Right!"

9. Ask Provocative Questions:

Leading into your copy or headline with thought provoking questions will grabrepparttar 129934 reader's interest and move them to read more forrepparttar 129935 answer.

10. Move Quickly from Intro torepparttar 129936 Pitch:

Don't waste your reader's time trying to "warm them up". If they got that far, there's blood flowing already. People are busy creatures. If you lose their interest, you neither sell nor profit. Get on with it!

11. Be Sincere:

What'srepparttar 129937 number one fallback for sales onrepparttar 129938 web? Fear! Fear of being scammed or ripped-off. The more sincere you arerepparttar 129939 better your chance of building a "selling" relationship.

12. Don't Contradict Yourself:

Double-check your copy. You would be surprised to know that many copywriters unknowingly contradict themselves leavingrepparttar 129940 reader suspicious, thus destroying your credibility with them.

13. Keep Your Focus Aligned:

The more focused your target group,repparttar 129941 better your chance of meeting their needs. Don't try to sell everyone!

14. Make Your Product Irresistible:

Dress it up. Your product should sound likerepparttar 129942 cream ofrepparttar 129943 crop. Focus on your selling point (price, quality, etc) and make it impossible forrepparttar 129944 reader to imagine another in comparison.

15. Use Fear as Motivation:

Fear is both a weakness and strength, but also a powerful selling tool. Fear of injury, death or missed opportunity. If you sell a safety product you would use this fear to your advantage. If you're offering an opportunity,repparttar 129945 fear of missing their chance is a strong seller.

16. Anticipate Problems and Complaints:

Don't avoid or hide a possible problem with your product or service. Address it in a positive manner. This creates a sense of goodwill between seller and buyer.

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