Unleash the International Potential of Booklets to Enhance Your Cash Flow

Written by Paulette Ensign


Does writing a booklet make you an 'authorlette' ? Yes, it does. That is one of several key reasons to write an informational tips booklet - author status as an expert on your topic. It takes much less time, money, and stress to write a booklet than writing a full-length book, and can bring as many or more benefits.

Writing a booklet means leveragingrepparttar experiences and research you have already done. And you keep allrepparttar 121487 profits fromrepparttar 121488 booklet, with rights to re-marketrepparttar 121489 manuscript any way your creativity and energy allow. If you have already written a book,you might want to divide that book into booklets and make more money from repparttar 121490 parts than you will forrepparttar 121491 whole.

Writing a booklet opens many other doors for you and your business. A few of those doors are:

* Leveragingrepparttar 121492 booklet contents to other formats and languages * Sales of your other products and services * Radio, television, airline, online, and print interviews * Large quantity booklet sales * Domestic and international licensing agreements * Joint sales/marketing ventures * Speaking engagements

Booklets are best written in short action steps, givingrepparttar 121493 reader a jump-start within your topic, with some good solid information. The best length of a booklet is 16 - 24 interior pages. As your reader experiences any success from what they read in your booklet, your credibility increases. They want more of you and more of what you are about. The booklet gives them an opportunity to test drive you.

Their next steps will match their budget, learning style, and overall requirements. Your next step is to help identify what they really need. When your business has a full menu of related products and services, you will jointly be able to unearth what that need is.

New Ideas For Using Autoresponders To Supercharge Your Marketing Efforts And Create Powerful Customer Relations

Written by Paula Morrow


You've heardrepparttar experts say that a prospect usually needs to be exposed to an offer at least three, sometimes as many as seven, times before a decision is made to buy a product or service. To offline businesses, accomplishing this through direct mail and telemarketing can be both intimidating and expensive.

This is where online businesses have a distinct advantage, throughrepparttar 121486 use of autoresponder technology. This technology formsrepparttar 121487 backbone of many of today's online fortunes.

The basic concept behind an autoresponder series, sending a series of scheduled messages to convince a customer to take action, is easy to understand. But determining how to write one, or WHAT to write, often isn't so clear.

Go to http://www.idealmarketingcorp.com/autoresponder.html, where you'll find resources for proven autoresponder series and messages. However, I'll go over some other ideas here.

First,repparttar 121488 basics...every autoresponder series must include:

*Useful Information *Personalized Messages - Both inrepparttar 121489 Subject Line and inrepparttar 121490 Body Copy *Back-end, Upsell Offers

Now, think aboutrepparttar 121491 different types of autoresponder series that are available, to positively impact your business. For example, you could:

1) Deliver a multi-part salesletter. Remember that long piece of art you slaved over, aka your sales letter? You could break it up, as an ongoing series of weekly messages for an instant autoresponder series. You could also offer links in each, pointing back to your website to viewrepparttar 121492 entire document.

Also, you could send a sequence of different letters with each one promoting a different benefit of a selected product or service. Finally, you could send different variations ofrepparttar 121493 original letter. Think creatively!

Or, if you're really pressed for time, just put 'Second Notice' in repparttar 121494 subject line, and resendrepparttar 121495 original message.

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