Writing a booklet means leveraging experiences and research you have already done. And you keep all profits from booklet, with rights to re-market manuscript any way your creativity and energy allow. If you have already written a book,you might want to divide that book into booklets and make more money from parts than you will for whole.

Writing a booklet opens many other doors for you and your business. A few of those doors are:

* Leveraging booklet contents to other formats and languages * Sales of your other products and services * Radio, television, airline, online, and print interviews * Large quantity booklet sales * Domestic and international licensing agreements * Joint sales/marketing ventures * Speaking engagements

Booklets are best written in short action steps, giving reader a jump-start within your topic, with some good solid information. The best length of a booklet is 16 - 24 interior pages. As your reader experiences any success from what they read in your booklet, your credibility increases. They want more of you and more of what you are about. The booklet gives them an opportunity to test drive you.

This is where online businesses have a distinct advantage, through use of autoresponder technology. This technology forms backbone of many of today's online fortunes.

The basic concept behind an autoresponder series, sending a series of scheduled messages to convince a customer to take action, is easy to understand. But determining how to write one, or WHAT to write, often isn't so clear.

Go to http://www.idealmarketingcorp.com/autoresponder.html, where you'll find resources for proven autoresponder series and messages. However, I'll go over some other ideas here.

First, basics...every autoresponder series must include:

*Useful Information *Personalized Messages - Both in Subject Line and in Body Copy *Back-end, Upsell Offers

Now, think about different types of autoresponder series that are available, to positively impact your business. For example, you could:

1) Deliver a multi-part salesletter. Remember that long piece of art you slaved over, aka your sales letter? You could break it up, as an ongoing series of weekly messages for an instant autoresponder series. You could also offer links in each, pointing back to your website to view entire document.

Also, you could send a sequence of different letters with each one promoting a different benefit of a selected product or service. Finally, you could send different variations of original letter. Think creatively!