Ask any business person who's website is at top of search engines if his/her site is making money, and answer is almost always "yes".
An example is Glenn Canady, author of "Gorilla Marketing" who employed only one of these strategies, and it made him over $1 million dollars.
The fact is, search engines can get you an enormous amount of traffic, and it's traffic to your sites that's free. However, in order to ethically and effectively market in search engines, you need to use strategies that actually work.
Below are three different ways to effectively, and ethically, raise your rankings in search engines. I've included seven different resources that you can use that will help you implement these strategies, and do it quickly and easily so that you can begin to see an increase in your traffic almost immediately.
1. Optimize your site. To make sure that you are properly targeting your market, you need to make sure that you are marketing using right keywords. This means optimizing your site to make sure that keywords you have on your site are keywords that your site is actually optimized for.
There are two tools that you can use to help you with search engine optimization:
a. Search Engine Optimization Fast Start Ebook - http://www.seoresearchlabs.com/seo-book.php - will teach you simple and effective techniques for optimmizing your site. This ebook is now in its 4th edition, is completely up to date, and is one of best ebooks I've seen on search engine optimization.
b. Web CEO - http://www.smallbusinesshowto.com/search.html - This is a complete search engine optimization suite that offers 10 different tools to help you optimize your site for search engines. It offers most comprehensive, and step by step, set of instructions I've ever seen with any software package. According to instructions, you can get started in one hour. The free version of this software will work for most, and it also includes a $97 search engine optimization course as part of package.
2. Develop a linking strategy. One factor that influences how well you are ranked in search engines is linking. The more inbound links that you have pointing to your site, higher you will be ranked in search engines.
For each link that you have pointing back to you, that's another opportunity for your potential customer to find you. With credibility being such a big problem on internet, to have someone recommend you increases your chance of making sale.
To help you develop an effective strategy, I recommend that you read "Linking Matters" - http://www.linkingmatters.com/. This ebook shows you how to develop an effective linking strategy for your site, and do it very quickly.
3. Develop a content strategy. The truth is, "Content is King". Most people online are looking for information. The more information that you provide for your customers, and more valuable it is, more likely you will make sale.