Unique Selling Proposition On EbayWritten by Greg Hayes
If you have dabbled at all in world of Internet marketing, you may have heard term "unique selling proposition" or USP. USP is a technique that Internet marketers use to set themselves apart from competition. Internet marketing is highly competitive and highly saturated. In order to be successful, it is vital that Internet marketer present himself as being unique and different from his competitors especially when many of them are selling same products.It is also just as vital to have a unique selling proposition on Ebay. I am amazed at number of Ebay sellers that are either unaware or just don't care about importance of having a unique selling position. A case in point: A while back, I was researching some products on Ebay from a wholesale company called B&F System. B&F System is a wholesale only company that carries a variety of brand name products. One of brands they carry is called Maxam. I came across several Maxam leather jackets on Ebay while searching ended auctions. Now here's kicker. About a dozen or so of these leather jacket auctions were exactly same. They all used same image of a guy modeling jacket that was captured from B&F website. They even used exact ad copy used by B&F! What was result? Only one of sellers was able sell any jackets. The top bid was only $26. And since he purchased jackets from B&F for $20, he made about $5.00 profit after Ebay fees. That's a slim profit for an item that normally retails for $95. Always keep in mind that amount of effort you put fourth on you auctions will be in direct proportion to amount of return you get from your auctions. The sellers who put up jacket auctions
| | Working At Home: The First Year Revisited Written by Kirk Bannerman
For reasons that escape me now, I kept sort of a diary during my first full year of working at a home based business. It was nothing close to being a complete daily diary, but was more of a collection of scribbles about things that I felt were worthy of note at time. Since quite a bit of time has passed since then, I decided to revisit these notes.In no particular order, here are some of things that I had made note of. Choosing path...in beginning, my enthusiasm was very high (perhaps too high?) and I was chasing off on several different home-based business opportunities at same time (exhibiting "dog in a meat market" syndrome, I suppose) and not focusing my efforts enough to be successful at any single one of them. I finally reigned myself in and focused on a single work at home business opportunity. In other notes I find reference to emotional and/or psychological issues that I experienced and are probably typical for most people when starting a home based business. When working at home a person can, at times, experience a feeling of isolation which is probably brought on by lack of interaction of a work force environment. There were also periods of doubt in early going...did I pick a viable business opportunity?...am I doing right things to develop my business?...when will I start making a profit?, and so on.
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