Several years ago, I went whale watching in Bar Harbor, Maine, while on vacation. I remained in large, central cabin with my poor seasick infant son when a whale was finally spotted.The Captain announced, "Whale to starboard", and a mini-stampede of about 70 tourists scampered over just in time for briefest of glimpses as it quickly submerged again. Everyone jostled and jockied for position to get perfect camara shot for when that darn whale resurfaced.
But of course, it wasn't going to work out this way. "Whale to port side", announced Captain, and stampede to other side literally tipped boat. Naturally, whale had disappeared by then as well.
This went on like this -- back and forth -- for about twenty minutes. The whale seemed to be toying with human nature -- tendency for people to do what everyone else was doing.
And EVERYONE was zigging when they should have been zagging. There were no 'individuals'. They moved as a group in their futile quest to snap off a clear and revealing shot.
Are you moving with crowd on internet, or are you striking out on your own unique path, one more likely to get noticed?
If you observe your own specific internet marketplace, it's very likely you'll find that vast majority of 'crowd' are doing sames things in same ways -- and they're also getting same poor results.
This presents a golden opportunity to be noticed by doing things differently.
Successful entrepreneurs, both online and off, are innovators and risk takers. They *experiment*, *evaluate* and *evolve* until they successfully convey that both who they are and what they offer is unique in marketplace, despite all competition.