The question that I most frequently hear from people is "How can I attract thousands of visitors to my site each month?" Well, driving high traffic to your site is important, but what's even more important, is designing a website that makes them stay.
After all, what's use of spending all your time and money on creating a unique product that many people want, building a 100-page site, winning top rankings on search engines, and spending $5,000 in advertising if visitors don't stay once they arrive?
In this article, you're going to learn 5 important website design tips to make your site more attractive. So not only your website will attract many visitors, but it will also motivate them to stay for a while, which is your only chance to let them know about your offers and turn them into newsletter subscribers or even paying customers.
#1. Your Site Should Be Fast Loading
One of biggest problems you see on Internet is that some websites are slow loading. There are many sites out there that take more than 20 seconds to load -- a lifetime on Internet. People just don't have time and patience to wait that long.
The best way to make your site fast-loading is to use more text and fewer graphic. Wild graphics and animations are "traffic killers" so don't use them unless you really need to. If it takes more than 10 seconds for your web pages to load, chances are you're losing as much as half of your site's traffic!
Don't assume all visitors have fast connections. Many people still use slow connections like 36.6 kbps or 28.8 kbps, so design your website way everyone can view it quickly -- not just few who have high-speed connections.
To make sure your website loads fast, view your site with slow connections. If it doesn't load in 10 seconds, reduce number and size of graphics. WebGraphics Optimizer is a great software that helps you reduce graphic size while quality doesn't really change and it looks almost same.
#2. Make Your Website Easy to Navigate
People should easily and quickly find what they're looking for. Don't make your visitors click on 10 links, scroll down each page, and click on "back" button several times to finally find page they're looking for.
Statistics show that we lose up to 50% of visitors each time we make them click on a link. That's why all pages of your site shouldn't be more than five clicks away from your home page. Make your visitors enjoy surfing your site. It should be easy for them to find information that they want.
Also remember not everyone enters your website from home page, especially if they find your site through search engines. So make sure each page should have a title so they always know where they are at, and a link to most important pages of your website (e.g. home page, order page, contact page and so on).
Another way to make your site easy-to-navigate is using clear link texts. Visitors must know where each link will take them at a glance. For example, if you want to create a link to your order page, "Sale" is not a good name because it's unclear and confusing. Use "Order" instead because it's common.