Generating buzz through word of mouth will help drive greater sales and from your most important customers.
Viral marketing strategies can effectively generate traffic to your website by creating buzz-building campaigns that excite and energize your customer base. However, in order to most effectively execute a successful viral marketing project, it is important to build a significant understanding of your target audience to tap into their social and psychological network.
By creating articles or newsletters, for example, that resonate with your audience, you will encourage loyal customers to share useful information or unique advice with their family and friends. Indeed, viral marketing is one of most powerful forms of product support as it consists of unbiased recommendations from trusted sources.
Initiating a viral marketing campaign begins with development of unique and attractive content for your most loyal customers. While articles that pertain to product or service you are selling will help draw visitors to your site, creating resources that speak to your audience in a strategic fashion.
Once your marketing theme or ideas have been thoroughly cultivated, you can begin to build a viral marketing campaign around your most critical ideas. For example, post your articles on message boards or deliver special content directly to consumers. At end of each article, add a link to your website and encourage your readers to send along information to their friends. Your article, if delivered appropriately, will begin to make its way throughout web passing from friend to friend and deliver a core business message that brings dramatic business returns.
Newsletters and ezines are also extremely effective means of capitalizing on viral marketing campaigns. As consumers become inundated with spam and other e-mailed “junk,” sites that can break through clutter by creating innovative means of communicating with customers via newsletters are likely to generate significant word of mouth traffic.