Understanding the Different Methods of Online Promotion

Written by Stone Evans

Did you realize there are only three types of online promotion?... This statement may seem odd and even untrue in your mind, but I am speaking in more general terms than you might be thinking.

Let me explain.

The three types of promotion are Junk, Active and Passive promotions.


Junk promotions are those that seem to produce results, but by their very nature are really only illusionary promotions.

For example, let me begin with FFA (Free For All) pages. You might find yourself subscribing to a submission program that tricks you into believing you are submitting your links to tens of thousands search engines.

According torepparttar Open Directory website, they have only approved 1705 search engines and directories for inclusion in their database (http://dmoz.org/Computers/Internet/Searching/).

I like usingrepparttar 117033 DMOZ directory as an example because submitted links are tested by human beings with integrity, forrepparttar 117034 honesty used in site description. Search Engine Watch and other search watchers tend to show fewer than these 1705 engines, primarily because a lot ofrepparttar 117035 engines provide very little value.

Yes, you can submit your URL to a FFA page, but FFA’s usually only permit 100 or 1000 links on their page at any one time. So, if ten thousand people are submitting a link to an FFA page on a daily basis, thenrepparttar 117036 average life of your link is between seven minutes and 144 minutes. I suspectrepparttar 117037 actual number of submitters is much higher andrepparttar 117038 results are much worse. Given that few people surf FFA pages,repparttar 117039 chances of your submission being of any real value is practically nill!

Most ofrepparttar 117040 people telling you that you can submit your site to tens of thousands of search engines are truly only submitting your site to FFA pages! Beware ofrepparttar 117041 false promises.

Another junk promotion method is Safe Lists. A safe list is a mailing group that is signed up to be received by people who want to submit their own ads. Now, most safe lists have thousands of subscribers who are able to submit their ads daily or weekly. The person signed up to receiverepparttar 117042 list will receive anywhere from twenty to 140+ messages a day fromrepparttar 117043 list. These messages will be received by people only interested in promoting their own thing who do not haverepparttar 117044 right motivation to open, let alone read Your Advertising. As a result, thousands of messages go out daily or weekly that will never be seen by anyone butrepparttar 117045 sender ofrepparttar 117046 ad. Where isrepparttar 117047 value in that? There is none.

Understanding the Different Methods of Offline Promotion

Written by Stone Evans

No business can surviverepparttar long run without some form of consistent advertising. As a result, most business owners will eventually consider using advertising to promote their business.

The toughest part ofrepparttar 117032 advertising equation is in determining where and how to spend your advertising dollars. If you do it wrong, you could plunk down your entire advertising budget and receive absolutely no return on your investment. But, if you do it right, your advertising could continue to bring a nice return for years to come.


In order to make good decisions concerning how to spend your advertising budget, you must first have a good understanding of repparttar 117033 different types of advertising and promotion available and what can be expected to be achieved by each.

· You must understand which marketsrepparttar 117034 different media's can reach. · You must understandrepparttar 117035 demographics ofrepparttar 117036 media's consumers. · You must understandrepparttar 117037 buying habits ofrepparttar 117038 consumers reached throughrepparttar 117039 media.


The media's that people think of most often are television, radio, newspaper and magazine advertising. Of course, these are repparttar 117040 big boys that big businesses use regularly.

Other methods of promotion include trade shows, press releases, direct sales, telemarketing, word of mouth, branding and billboard advertising.


The big boys of advertising media's generally cost big bucks. Given certain circumstances,repparttar 117041 big media's can be bought for very little money.

Take for example, television, radio and newspapers cost big bucks during their prime times, but can be bought for pennies on repparttar 117042 dollar during non-primetime hours.

Television primetime is between 7pm and 10pm. Radio primetime is between 7am and 6pm. With newspapers,repparttar 117043 primetime is Wednesdays and Sundays.

If you intend to hit a media during prime time, get ready to drop some bucks. Primetime means that you will be able to hit more consumers during these times. So, in most cases, a primetime buy will enable you to reach more people with your advertising.

Non-primetime hours can still deliver a lot of eyes and ears to your message, and sometimes, these off-hours can be bought for a bargain basement price.


Trade shows and press releases are more event-driven. The trade show isrepparttar 117044 event, whilerepparttar 117045 press release generally exploits an event.

Trade shows are an exceptional tool when you deal directly with potential sellers of your products or services. Other shows are directed atrepparttar 117046 consumer, and those can be very valuable avenues for sales as well.

The press release is aimed towards gaining attention for a business by distributing newsworthy information aboutrepparttar 117047 business.

Sometimesrepparttar 117048 appearance of a business at a trade show or other show can providerepparttar 117049 necessary angle for a press release. But most often, a successful press release will actually require more noteworthy information thanrepparttar 117050 appearance of a business at a show.

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