Understanding Web Logs and Why it MattersWritten by S. Housley
General web statistics give pertinent information about website visitors. Webmasters analyzing these statistics have a better understanding of who their website visitors are and how they perceive website. A lot can be learned by evaluating navigation patterns, most-viewed pages and exit pages. Deciphering web logs could easily become a full-time job. The information that can be gleaned from close log scrutiny is extremely valuable.
When a visitor comes to a website, site has just a few seconds to grab visitor's interest. Slow-loading pages or broken graphics will send visitors and potential customers looking elsewhere. In order to make sense of web statistics, consider using a log analysis program. These programs tend to format information in an easy-to-understand way, often providing graphs or visual representations that make understanding and seeing patterns that much easier. The downside to using software for web log analysis is that webmasters can easily be confused about what actual results mean and which results matter most. The information contained in log file should be analyzed in conjunction with other information.
Let's take a look at some of critical areas. How many unique visitors visit site each day? This statistic, by itself, is not terribly important, but when compared to a previous week's or month's logs, patterns will generally emerge. Sudden declines in site visitors might be indicative of downtime or dropped links, while sudden increases might be indicative of a successful ad campaign or improved search engine ranking. This assumption can only be made if sales for corresponding time period have increased as well. Traffic alone is not goal; qualified website traffic that converts a visitor into a buyer is generally goal of most webmasters. Web statistics on their own do not always paint a true picture. Webmasters need to use logs to validate advertising campaigns and track where traffic is coming from. While details in a log file alone are not conclusive proof of an ad campaign's success or failure, general assumptions can be made based on patterns. General statistics will help determine who your visitors are and what habits they have.
Specific areas to take a close look at:
How long are users staying on website or a specific page? This question addresses a website's "stickiness". Stickiness gives webmasters an indication of how important their content is. If users return on a regular basis or remain on a specific page for an extended period of time, generally content is considered valuable.
Art Imitates LiveCamNetworkWritten by Greg Jones
(Montreal) January 25, 2005 - Performers from live video chat site LiveCamNetwork.com will be featured in an upcoming exhibit by Montreal photographer Mia Donovan.
The exhibit, called "Stripped", will present a series of "lush, large-scale photographs of women who provide their body to adult entertainment industry". Among those featured are Laurelle and 2much.net poster girl Deja, as well as women from other facets of sex business, from strippers to porn stars.
Donovan, whose work has been on web as well as independant newspapers and print advertising, seeks to provide more than behind-the-scenes peeks into trade by setting a counterpoint to stereotyped images normally associated with business by documenting day-to-day reality.